Connecting Africa is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Emerging Tech

Connecting Africa Podcast: S1 Ep. 6 – Rise of the super app

Article Image
In the sixth installment of the Connecting Africa Podcast, the team discusses the rising trend of "super apps" in Africa and how these one-stop-shop apps can develop from different initial ideas – sometimes from chat apps like Asian giant WeChat or fintech apps like M-Pesa or even transport apps like this week's guest Gozem.

Ride-hailing service Gozem launched in 2018 in Togo and is expanding across francophone Africa with an integrated app that has evolved to offer on-demand transportation, delivery, and cashless payment solutions.

Raphael Dana, co-founder of Gozem, joins the podcast to share the company's backstory. In addition, Dana explains why the founders chose to launch it in Africa, and particularly francophone West and Central Africa.

"Let's find a place where a mistake will cost us $1 per mistake and not $100 per mistake," he said about why the founders decided to launch in a market like Togo first rather than going to Nigeria or Kenya.

Dana believes there is still huge potential in emerging markets, especially in Africa, for super apps to triumph and build upon the success of companies like Grab and Gojek in Asia.

We discuss how mini-apps are becoming a gamechanger inside super apps by providing third parties with the opportunity to deliver even more features to users.

Dana also shared his views on growing through mistakes and what challenges the company faced while launching a new service across multiple countries.

That led to a discussion about regulation – or the lack of – when it comes to tech services, and the extreme differences in regulation across countries in West Africa. Dana said the company has to act like "a Swiss Army knife" to adapt to each market.

Finally, the team spoke about user experience on super apps like Gozem and how important it is to have happy customers and happy drivers.

A Gozem moto-taxi driver and customer. (Source: Gozem website).
A Gozem moto-taxi driver and customer. (Source: Gozem website).

More episodes are on the way this year with hosts Paula Gilbert, Tobi Lafinhan and Tien Fu speaking with African startup founders and industry experts about the new innovations disrupting the continent's tech ecosystem.

You can find the podcast on Apple Podcasts; Spotify; Google Podcasts or find other podcast platform options on our main page on Anchor.

You can also find the hosts online here:

Paula Gilbert (@paulajgilbert)

Tobi Lafinhan (@TobiLafinhan)

Tien Fu (@tienchifu)

Related posts:

— Paula Gilbert, Editor, Connecting Africa

Innovation hub

Story

Hot startup of the month: Pan-African fintech KamaPay

This month's hot startup is pan-African fintech KamaPay, which helps individuals and businesses make cross-border payments on the continent.

Story

Afretec awards $3.3M in grants to African research teams

The African Engineering and Technology Network (Afretec) has awarded grants worth $300,000 each to 11 university research teams across Africa to advance digital technologies.

More Innovation hub

Latest video

More videos

Sponsored video

More videos

Industry announcements

More Industry announcements

Flash poll

All polls

Africa Tech Perspectives

Story

Deep dive into East Africa's tech startup ecosystem

New survey reveals a lack of access to investors, reliance on international VCs and global recession trends as the biggest barriers for East African tech startups to access funds.

Story

Challenges and opportunities for women's tech careers

A new survey reveals that COVID-19, the cost-of-living crisis, skills shortages and a lack of mentorship have negatively affected women's career development over the past two years.

Story

Survey: Opportunities for Women in Tech

Take our new survey for women across Asia, Europe and Africa looking at the biggest challenges and opportunities for women-led enterprises and trends in tech careers for women.

More AfricaCom perspectives

Upcoming events

London Tech Week
June 13-16, 2023
Queen Elizabeth II Centre, Broad Sanctuary, London SW1P 3EE
Cybertech Africa 2023
August 1-2, 2023
Kigali Convention Center, Kigali, Rwanda
Africa Tech Festival, Home of AfricaCom and AfricaTech
November 13-16, 2023
CTICC, Cape Town
More Upcoming events

Guest Perspectives

Story

Omdia View: February 2023

By Omdia Analysts

In February 2023 key events in the Middle East and Africa included a major Internet project for Africa's underserved by Liquid Intelligent Technologies and Microsoft as well as a 5G launch in Tanzania – that and more in this month's Omdia View.

Story

Omdia View: July 2022

By Omdia Analysts

Kenya and Zambia move towards 5G with new spectrum allocations while Tunisie Telecom plans to shut down its 3G network - that and more in this month's Omdia View.

More Guest Perspectives

Partner perspectives

All Partner Perspectives

Like us on Facebook

Newsletter Sign Up


Sign Up