Connecting Africa is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Emerging Tech

Connecting Africa Podcast: Ep. 6 – Rise of the super app

Article Image
In the sixth installment of the Connecting Africa Podcast, the team discusses the rising trend of "super apps" in Africa and how these one-stop-shop apps can develop from different initial ideas – sometimes from chat apps like Asian giant WeChat or fintech apps like M-Pesa or even transport apps like this week's guest Gozem.

Ride-hailing service Gozem launched in 2018 in Togo and is expanding across francophone Africa with an integrated app that has evolved to offer on-demand transportation, delivery, and cashless payment solutions.

Raphael Dana, co-founder of Gozem, joins the podcast to share the company's backstory. In addition, Dana explains why the founders chose to launch it in Africa, and particularly francophone West and Central Africa.

"Let's find a place where a mistake will cost us $1 per mistake and not $100 per mistake," he said about why the founders decided to launch in a market like Togo first rather than going to Nigeria or Kenya.

Dana believes there is still huge potential in emerging markets, especially in Africa, for super apps to triumph and build upon the success of companies like Grab and Gojek in Asia.

We discuss how mini-apps are becoming a gamechanger inside super apps by providing third parties with the opportunity to deliver even more features to users.

Dana also shared his views on growing through mistakes and what challenges the company faced while launching a new service across multiple countries.

That led to a discussion about regulation – or the lack of – when it comes to tech services, and the extreme differences in regulation across countries in West Africa. Dana said the company has to act like "a Swiss Army knife" to adapt to each market.

Finally, the team spoke about user experience on super apps like Gozem and how important it is to have happy customers and happy drivers.

A Gozem moto-taxi driver and customer. (Source: Gozem website).
A Gozem moto-taxi driver and customer. (Source: Gozem website).

More episodes are on the way this year with hosts Paula Gilbert, Tobi Lafinhan and Tien Fu speaking with African startup founders and industry experts about the new innovations disrupting the continent's tech ecosystem.

You can find the podcast on Apple Podcasts; Spotify; Google Podcasts or find other podcast platform options on our main page on Anchor.

You can also find the hosts online here:

Paula Gilbert (@paulajgilbert)

Tobi Lafinhan (@TobiLafinhan)

Tien Fu (@tienchifu)

Related posts:

— Paula Gilbert, Editor, Connecting Africa

Innovation hub

Story

Hot startup of the month: South Africa's Zoie Health

This month's hot startup is South African digital women's health clinic Zoie Health – a digital app that focuses on family planning, fertility and maternity care.

Story

Orange Côte d'Ivoire launches 5G lab in Abidjan

Pan-African telecoms operator, Orange, has launched a 5G lab in Côte d'Ivoire in anticipation of its 5G network rollout in 2023.

More Innovation hub

Partner perspectives

5G is lighting up the future of North Africa
By Chris Meng, VP of Huawei Northern Africa Carrier Business Department

The moving target that is telecoms fraud
By Clémentine Fournier, Regional VP Sales, Africa, BICS

How mobile operators in Africa can address signalling threats and secure the network
By Katia Gonzalez, Head of Fraud and Security at BICS

All Partner Perspectives

Africa Tech Perspectives

Story

Women in Tech: Spotlight on inclusivity with Digital Council Africa's Juanita Clark

Digital Council Africa founder and CEO, Juanita Clark, talks to Connecting Africa as part of our Women's Month series about her career and what needs to be done to make the tech industry intentionally inclusive.

Story

Women in Tech: Spotlight on legal tech with Life.file's Sinal Govender

Life.file co-founder, Sinal Govender, talks to Connecting Africa as part of our Women's Month series about her career and how we can encourage more young girls to enter the legal tech field.

Story

Digital inclusion as a catalyst for economic empowerment: Mastercard's Imelda Ngunzu

Mastercard's Imelda Ngunzu talks to Connecting Africa about how digital payment solutions and mobile money are transforming the lives of small business owners, women and marginalized groups in East Africa.

More AfricaCom perspectives

Latest video

More videos

Industry announcements

More Industry announcements

Guest Perspectives

Story

Omdia View: July 2022

By Omdia Analysts

Kenya and Zambia move towards 5G with new spectrum allocations while Tunisie Telecom plans to shut down its 3G network - that and more in this month's Omdia View.

Story

Omdia View: June 2022

By Omdia Analysts

5G was the major news trend across Africa in June, as Orange became the first operator to launch 5G in Réunion and operators in Senegal accelerated their 5G plans despite spectrum delays.

More Guest Perspectives

Upcoming events

Africa Tech Festival
November 7-11, 2022
CTICC, Cape Town
More Upcoming events

Archived webinars

Africa Green ICT: Lighting Up a Sustainable Continent

The ICT industry is the leading industry in the commitment to carbon neutrality, whose focus has shifted from setting ambitious targets to taking initiatives. The push for zero-carbon and for green energy development, it isn't just about CSR – it's also good for sustainable business.

The path to sustainable development requires green energy. Governments are looking at potential policy approaches to make green energy more widely available and affordable. Without sustainable energy, there will be no digital transformation and no chance of making Africa more economically competitive in the post-pandemic era.

Africa Green ICT Webinar 2022 will bring together ICT industry leaders and senior industrial analysts to provide insight, best practices and key learnings on how to achieve zero-carbon targets and practice green development in Africa.

More Webinars

Sponsored video

More videos

Flash poll

All polls

Like us on Facebook

Newsletter Sign Up


Sign Up