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Webinar Archives


Boosting Customer Experience in the Digital Age

From the first interaction to the last payment: convert leads into clients, drive loyalty and grow your bottom line.

The digital age has ushered in a new era of customer engagement. Consumer demands and expectations are higher than ever – where an affordable but seamless online experience is now the norm.

At a time when competition for your customers is fierce, ensuring a client journey that is tailored to their needs has never been more important. The ability to build these bespoke offerings starts with understanding, and that understanding is built on data.

This webinar will explore how gathering insight is key to growing and retaining a strong customer base; we’ll unpack how CRM platforms, mobile payment, lead capture, and online marketing are key factors in building a successful 21st Century digital business.

  • Customer Experience – understanding consumer expectations of today
  • What easy steps can you take to provide a complete, immersive digital customer experience?
  • How to leverage modern digital tools to build customer loyalty

Meeting SME’s where they are - Building inclusive ecosystems for Africa’s small business owners

Micro and small businesses have been, and still are, the spine and lifeblood of the African economy, making up 90% of businesses on the continent.

Many of these businesses have still been operating in traditional ways and serving non-digital customers. With Covid-19 expediting the digital transformation process, businesses - big and small - have been forced to adapt to operate successfully in a more digital-first environment.

To ensure that the digitalization of Africa’s market doesn’t leave micro and small businesses behind, digital solutions must be inclusive and create business-ready environments. But how can we ensure that African SMEs become digitally enabled?

In this webinar we will share from our own experience on how to create such an environment, and the actions we took in vcita to get there, including:

  • Closing the digital literacy gap through tech inclusion 
  • Making a positive impact on local communities
  • Building the foundations for digital inclusion and small business growth in a technology-accelerated world
  • Building the foundations for digital inclusion and small business growth in a technology-accelerated world

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The Future of Work

Exploring the infrastructure and tech that are paving the way for Africa’s Digital Future. As Africa heads towards the Fourth Industrial Revolution, it is crucial for businesses to harness the potential of its human capital to thrive through digital transformation. The webinar series will provide the opportunity to debate the challenges and opportunities around skills, evolving demographics, learning and development, talent, and employee engagement.

This is the second and final webinar in a short series focussing on the future of work in Africa. These special digital sessions explore how education and skills training are critical foundations of building 4IR-ready workforces equipped to deliver on the promise of more efficient and inclusive digital economies. We’ll explore some of the enduring challenges facing the sector, and look at how skills development and tech integration is driving disruptive progress across industry vertical.

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Digital Skills Enhancing Human Capital

An intelligent and tech-savvy workforce is the foundation for any nation looking to leverage the 4IR and build progressive digital economies. Connectivity and infrastructure are long cited as critical hurdles for the continent’s transformative journey, but connectivity alone is not enough.

In this webinar, we focus on how digital skills can enhance human capital and help realise the extraordinary potential of intelligent, 4IR-ready African workforces. Key topics will include:

  • Importance of having more than basic digital skills – upskilling & reskilling
  • Championing access to online educational resources – affordable and reliable internet, electricity and hardware
  • Future career options for industry specific roles: Cloud, AI, industrial IoT, big data analytics
  • Education 4.0: How updating educational curricula is key for growth
  • The importance of progressive, industry-driven educational policy frameworks

Technologies and business models to connect the next billion

Nearly half the planet remains unconnected at a time when COVID-19 has forced people’s reliance on the Internet and digital technologies higher than ever before. Bridging the digital divide to provide Mobile Internet access – the main driver of digital inclusion – is exceedingly important in the current context. Overcoming this connectivity crisis represents a growth opportunity for Mobile Network Operators (MNO) to expand their services outside of the crowded, highly competitive urban markets.

In this webinar we will focus on solutions that help MNOs close both the coverage gap and the usage gap.

Key topics include:

  • What are the barriers to overcome increased Mobile Internet adoption?
  • How to match deployments cost with expected revenue?
  • Operator success story

Digital Symposium: Digital Infrastructure Investment to Drive Economic Growth

In the second digital symposium of 2021, our line-up of expert speakers will share insights on green ICT, the journey to a 5G-enabled continent and the rise of the African data centre. We'll also be looking at how Africa's digital infrastructure backbone will be built in 2021 and beyond.

Sessions Include:
Webinar 1: Building Africa's digital infrastructure backbone: 2021 & beyond - 11am CAT, Tues 8 June
Webinar 2: Accelerating the journey to a 5G-enabled continent - 12.35pm CAT, Tues 8 June
Webinar 3: The rise of the African data centre - 11am CAT, Thurs 10 June
Webinar 4: Green ICT and sustainable routes to electrification - 12.35pm CAT, Thurs 10 June


Innovation hub

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Moya super app takes aim at SA fintech market

Super app Moya's fintech platform, MoyaPay, aims to be South Africa's most widely used mobile money payments platform.

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Hot startup of the month: Kenya's Shamba Pride

This month's hot startup, Shamba Pride, wants to revolutionize the rural agricultural trade ecosystem in Kenya by transforming agro-dealers into franchised 'DigiShops.'

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Guest Perspectives

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Omdia View: April 2022

By Omdia Analysts

This month's Omdia View highlights indicate a shift to digital transformation and operational consolidation to maximize return on investments.

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Omdia View: March 2022

By Omdia Analysts

This month's Omdia summary of the biggest stories in the Middle East and Africa focuses on SA's spectrum auction and new submarine cables landing in Kenya and Togo.

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Partner perspectives

All Partner Perspectives

Flash poll

All polls

Latest video

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Archived webinars

Boosting Customer Experience in the Digital Age

From the first interaction to the last payment: convert leads into clients, drive loyalty and grow your bottom line.

The digital age has ushered in a new era of customer engagement. Consumer demands and expectations are higher than ever – where an affordable but seamless online experience is now the norm.

At a time when competition for your customers is fierce, ensuring a client journey that is tailored to their needs has never been more important. The ability to build these bespoke offerings starts with understanding, and that understanding is built on data.

This webinar will explore how gathering insight is key to growing and retaining a strong customer base; we’ll unpack how CRM platforms, mobile payment, lead capture, and online marketing are key factors in building a successful 21st Century digital business.

  • Customer Experience – understanding consumer expectations of today
  • What easy steps can you take to provide a complete, immersive digital customer experience?
  • How to leverage modern digital tools to build customer loyalty

More Webinars

Sponsored video

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AfricaCom perspectives

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Digital inclusion as a catalyst for economic empowerment: Mastercard's Imelda Ngunzu

Mastercard's Imelda Ngunzu talks to Connecting Africa about how digital payment solutions and mobile money are transforming the lives of small business owners, women and marginalized groups in East Africa.

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Accelerating women in STEM: In conversation with GirlCode's Tinyiko Simbine

GirlCode co-founder and CFO Tinyiko Simbine talks about why it's important to help girls and young women excel in science, technology, engineering and mathematics (STEM) fields.

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How Poa Internet is unlocking meaningful connectivity in East Africa

Poa Internet's CEO Andy Halsall shares his views on what it takes to develop last-mile connectivity and get Africans online in a meaningful way.

More AfricaCom perspectives

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