Connecting Africa is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.


Africa Key to Orange 2025 Strategy

Article Image
French operator Orange has unveiled its new strategic plan, Engage2025, and Africa has an important place in the strategy, which includes continued growth in the region and more financial services offerings.

Under the new strategy Orange highlighted three specific growth areas: Africa and the Middle East, financial services and business-to-business (B2B) IT services. Orange is also targeting €1 billion ($1.1 billion) in cost savings overall for the group.

The Middle East and Africa (MEA) region will be positioned as a growth engine for the business with plans to grow the region's revenues by 5% over the 2020-23 period.

Revenues in the region are already performing well, with a 7.6% rise in the quarter ended September 30, 2019 to €1.45 billion (US$1.6 billion). (See Africa & Middle East Push Up Orange Revenues, Africa & Middle East the Key 'Growth Driver' for Orange and Orange Keeps MEA Sales Growth Target at 5% as Focus Shifts.)

"Orange has the ambition to be the reference digital operator in Africa and the Middle East. To achieve this, the group will initially rely on the growth in mobile data driven by increased smartphone penetration and the deployment of 4G," Orange said.

In 2020, Orange will have deployed 4G in almost all countries where it operates and will rely on RAN-sharing agreements and innovative technologies -- like lighter pylons -- to extend its coverage in rural areas. It also wants to focus on offering increasingly affordable smartphones in the MEA region.

"In addition to its ambitions for regional network coverage, Orange is committed to training and supporting those excluded from the digital ecosystem. By 2025, Orange will open an Orange Digital Centre in all Group regions and in its operational divisions in France," the company added.

In October, the group opened an Orange Digital Center in Dakar, Senegal following the first center in Tunis, Tunisia in April. The group is planning three more in the region by the end of this year. (See Orange Opens Digital Center in Senegal and 'Orange Digital Center' Launches in Tunisia.)

Orange is present in 19 countries in Africa and the Middle East and had around 123 million customers as of the end of June 2019.

Orange Bank Africa will reach nearly 10 million customers by 2023.
Orange Bank Africa will reach nearly 10 million customers by 2023.

Banking boom
Financial services is also a big push for Orange and it will launch banking services, such as micro-credit, in Africa and the Middle East from 2020 "to extend the range of services already offered through Orange Money."

It said Orange Money will reach about €900 million ($998 million) in revenue in 2023 and alongside this it will continue to develop content, e-health and energy offers. Orange Bank has already attracted 500,000 customers in its two years of operation, and will be launched in all European countries where the group operates by 2025.

The group predicts that Orange Bank Africa will reach nearly 10 million customers by 2023 with net banking income of about €100 million ($111 million). Orange Bank will break even in Europe towards the end of 2023, with nearly 5 million customers and around €400 million ($444 million) in net banking income.

After seeing the success of offers combining banking and telecom, Orange Bank will develop new products relating to payment, credit and insurance, and is working on a specific digital banking offer for professionals and small businesses, it said.

— Paula Gilbert, Editor, Connecting Africa

Innovation hub


Moya super app takes aim at SA fintech market

Super app Moya's fintech platform, MoyaPay, aims to be South Africa's most widely used mobile money payments platform.


Hot startup of the month: Kenya's Shamba Pride

This month's hot startup, Shamba Pride, wants to revolutionize the rural agricultural trade ecosystem in Kenya by transforming agro-dealers into franchised 'DigiShops.'

More Innovation hub

Guest Perspectives


Omdia View: April 2022

By Omdia Analysts

This month's Omdia View highlights indicate a shift to digital transformation and operational consolidation to maximize return on investments.


Omdia View: March 2022

By Omdia Analysts

This month's Omdia summary of the biggest stories in the Middle East and Africa focuses on SA's spectrum auction and new submarine cables landing in Kenya and Togo.

More Guest Perspectives

Partner perspectives

All Partner Perspectives

Flash poll

All polls

Latest video

More videos

Archived webinars

Boosting Customer Experience in the Digital Age

From the first interaction to the last payment: convert leads into clients, drive loyalty and grow your bottom line.

The digital age has ushered in a new era of customer engagement. Consumer demands and expectations are higher than ever – where an affordable but seamless online experience is now the norm.

At a time when competition for your customers is fierce, ensuring a client journey that is tailored to their needs has never been more important. The ability to build these bespoke offerings starts with understanding, and that understanding is built on data.

This webinar will explore how gathering insight is key to growing and retaining a strong customer base; we’ll unpack how CRM platforms, mobile payment, lead capture, and online marketing are key factors in building a successful 21st Century digital business.

  • Customer Experience – understanding consumer expectations of today
  • What easy steps can you take to provide a complete, immersive digital customer experience?
  • How to leverage modern digital tools to build customer loyalty

More Webinars

Sponsored video

More videos

AfricaCom perspectives


Digital inclusion as a catalyst for economic empowerment: Mastercard's Imelda Ngunzu

Mastercard's Imelda Ngunzu talks to Connecting Africa about how digital payment solutions and mobile money are transforming the lives of small business owners, women and marginalized groups in East Africa.


Accelerating women in STEM: In conversation with GirlCode's Tinyiko Simbine

GirlCode co-founder and CFO Tinyiko Simbine talks about why it's important to help girls and young women excel in science, technology, engineering and mathematics (STEM) fields.


How Poa Internet is unlocking meaningful connectivity in East Africa

Poa Internet's CEO Andy Halsall shares his views on what it takes to develop last-mile connectivity and get Africans online in a meaningful way.

More AfricaCom perspectives

Like us on Facebook

Newsletter Sign Up

Sign Up