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Digital Inclusion

Safaricom, Google partner to boost content creation on YouTube

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Kenyan telecoms operator Safaricom has announced a deal with Google to promote and grow YouTube short video content on the platform.

Content creators in the east African country will be able to purchase data bundles during the two-month-long campaign for as low as 10 Kenyan Shillings (US$0.08) for 1GB.

The telco added that it is offering these low prices to nurture and encourage video streaming habits among Kenyans.

"I believe this new data bundle offer will help uplift new talent by giving them more opportunities to showcase their skills and talents and get recognition at both local and international levels," said Safaricom CEO Peter Ndegwa in a statement.

The campaign will run alongside a contest dubbed YouTube shorts challenge where individuals who create and upload unique videos stand a chance to win weekly cash prizes and a grand cash prize, the telco's statement continued.

The weekly cash prize awards will recognize 15 content creators who will take home between KES5,000 ($41.20) to KES120,000 ($990).

"The top-ranked content creator with the most likes and views will take home KES1.2 million ($9,900) at the end of the campaign. The second and third-ranked winners will get KES800,000 ($6,600) and KES600,000 ($4,950), respectively," the telco added.

To purchase the daily KES10 for 1GB Data bundles for the YouTube shorts challenge, customers just need to dial *544*55#.

Kenyan mobile mix

This new campaign will be available to many Kenyan mobile users. As the telco which recently switched on its mobile network and services in Ethiopia's capital, Addis Ababa

According to statistics from market research company Omdia, Safaricom had 43 million subscribers as of the second quarter of 2020.


Want to know more about digital inclusion in Africa? Check out our dedicated Digital Inclusion content channel here on Connecting Africa.


It is followed by Airtel Kenya with 16.4 million users. Telkom Kenya remained in third place with about 4.4 million mobile customers in the second quarter of 2022. Jamii Telecommunications is fourth with only 275,000 subscribers.

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*Top image source: Image by Freepik

— Matshepo Sehloho, Associate Editor, Connecting Africa

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