Connecting Africa is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Innovation Hub

SA's data-free MoyaApp hits 10M downloads

Article Image
South Africa's data-free "super app," MoyaApp, now has over 10 million downloads on the Google Play Store, becoming just the seventh South African app to ever reach that level.

MoyaApp began as a messaging app, but has expanded into a super app offering access to over 300 content services including news, entertainment, live sport results, education, weather, jobs, health info, products and services – all at no data cost to the customer.

The app has been around for about four years and MoyaApp CEO Gour Lentell said that it has seen a steadily growing base of active users, primarily generated through word-of-mouth in South Africa.

"MoyaApp has trended well in the Google Play store over the last year, featuring as the number one app multiple times and over several weeks at a time. We have also received an incredible number of reviews that have been overwhelmingly positive," added Lentell.

Fintech focus

The launch of the MoyaPay fintech and mobile money offering last year has also boosted the popularity of the app, allowing users to receive, save or spend money anywhere in South Africa. MoyaPay also allows businesses to engage with users to sell services or pay employees even from within the chat feature.

Lentell, who is also the CEO of Moya's parent company Datafree, told Connecting Africa in an interview earlier this year that his ambition was to see the fintech platform become the most widely used mobile wallet store and value payment service in South Africa.

Moya founder and Datafree CEO Gour Lentell.  (Source: Datafree).
Moya founder and Datafree CEO Gour Lentell.
(Source: Datafree).

Unlike popular chat apps such as WhatsApp, MoyaApp does not need mobile data to function, something that has appealed to African mobile users who often complain about the continent's high data prices.

Datafree uses cloud technology to implement reverse billing services so that users are not charged for using the app but rather mobile networks and other SA corporates pay for the data use.

Datafree has reverse billing agreements with all four of SA's major networks and over 150 enterprise customers using the service to make access to their digital platforms free to local consumers, even if they have no airtime or data.

The company said that the 10 million downloads milestone has only been reached by a few other local apps from big companies including major mobile operators MTN and Vodacom, broadcaster MultiChoice and its sporting arm SuperSport, and two of SA's digitally-led banks, Capitec and FNB.

MoyaApp currently has close to 6.5 million active users in South Africa and the MoyaPay app has raked up over 240,000 users since its launch in mid-2021.

Through the app users can also purchase a wide range of goods and services such as travel, educational content, live soccer scores, electricity, bitcoin, news in Xhosa, English and Afrikaans and even medical vouchers.

Related posts:

*Top image is of someone using the MoyaPay app (Source: MoyaApp).

— Paula Gilbert, Editor, Connecting Africa

Innovation hub


Interview: Qualcomm execs on mentorship for African startups

Qualcomm Technology VP for Engineering, Sudeepto Roy, and Elizabeth Migwalla, VP for Government Affairs, join Connecting Africa for a video interview about Qualcomm's Make in Africa Mentorship Program.


Hot startup of the month: Pan-African fintech KamaPay

This month's hot startup is pan-African fintech KamaPay, which helps individuals and businesses make cross-border payments on the continent.

More Innovation hub

Latest video

More videos

Sponsored video

More videos

Industry announcements

More Industry announcements

Flash poll

All polls

Africa Tech Perspectives


Deep dive into East Africa's tech startup ecosystem

New survey reveals a lack of access to investors, reliance on international VCs and global recession trends as the biggest barriers for East African tech startups to access funds.


Challenges and opportunities for women's tech careers

A new survey reveals that COVID-19, the cost-of-living crisis, skills shortages and a lack of mentorship have negatively affected women's career development over the past two years.


Survey: Opportunities for Women in Tech

Take our new survey for women across Asia, Europe and Africa looking at the biggest challenges and opportunities for women-led enterprises and trends in tech careers for women.

More AfricaCom perspectives

Upcoming events

London Tech Week
June 13-16, 2023
Queen Elizabeth II Centre, Broad Sanctuary, London SW1P 3EE
Cybertech Africa 2023
August 1-2, 2023
Kigali Convention Center, Kigali, Rwanda
Africa Tech Festival, Home of AfricaCom and AfricaTech
November 13-16, 2023
CTICC, Cape Town
More Upcoming events

Guest Perspectives


Omdia View: February 2023

By Omdia Analysts

In February 2023 key events in the Middle East and Africa included a major Internet project for Africa's underserved by Liquid Intelligent Technologies and Microsoft as well as a 5G launch in Tanzania – that and more in this month's Omdia View.


Omdia View: July 2022

By Omdia Analysts

Kenya and Zambia move towards 5G with new spectrum allocations while Tunisie Telecom plans to shut down its 3G network - that and more in this month's Omdia View.

More Guest Perspectives

Partner perspectives

All Partner Perspectives

Like us on Facebook

Newsletter Sign Up

Sign Up