Connecting Africa is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Innovation Hub

SA's data-free MoyaApp hits 10M downloads

Article Image
South Africa's data-free "super app," MoyaApp, now has over 10 million downloads on the Google Play Store, becoming just the seventh South African app to ever reach that level.

MoyaApp began as a messaging app, but has expanded into a super app offering access to over 300 content services including news, entertainment, live sport results, education, weather, jobs, health info, products and services – all at no data cost to the customer.

The app has been around for about four years and MoyaApp CEO Gour Lentell said that it has seen a steadily growing base of active users, primarily generated through word-of-mouth in South Africa.

"MoyaApp has trended well in the Google Play store over the last year, featuring as the number one app multiple times and over several weeks at a time. We have also received an incredible number of reviews that have been overwhelmingly positive," added Lentell.

Fintech focus

The launch of the MoyaPay fintech and mobile money offering last year has also boosted the popularity of the app, allowing users to receive, save or spend money anywhere in South Africa. MoyaPay also allows businesses to engage with users to sell services or pay employees even from within the chat feature.

Lentell, who is also the CEO of Moya's parent company Datafree, told Connecting Africa in an interview earlier this year that his ambition was to see the fintech platform become the most widely used mobile wallet store and value payment service in South Africa.

Moya founder and Datafree CEO Gour Lentell.  (Source: Datafree).
Moya founder and Datafree CEO Gour Lentell.
(Source: Datafree).

Unlike popular chat apps such as WhatsApp, MoyaApp does not need mobile data to function, something that has appealed to African mobile users who often complain about the continent's high data prices.

Datafree uses cloud technology to implement reverse billing services so that users are not charged for using the app but rather mobile networks and other SA corporates pay for the data use.

Datafree has reverse billing agreements with all four of SA's major networks and over 150 enterprise customers using the service to make access to their digital platforms free to local consumers, even if they have no airtime or data.

The company said that the 10 million downloads milestone has only been reached by a few other local apps from big companies including major mobile operators MTN and Vodacom, broadcaster MultiChoice and its sporting arm SuperSport, and two of SA's digitally-led banks, Capitec and FNB.

MoyaApp currently has close to 6.5 million active users in South Africa and the MoyaPay app has raked up over 240,000 users since its launch in mid-2021.

Through the app users can also purchase a wide range of goods and services such as travel, educational content, live soccer scores, electricity, bitcoin, news in Xhosa, English and Afrikaans and even medical vouchers.

Related posts:

*Top image is of someone using the MoyaPay app (Source: MoyaApp).

— Paula Gilbert, Editor, Connecting Africa

Innovation hub

Story

Hot startup of the month: South Africa's Zoie Health

This month's hot startup is South African digital women's health clinic Zoie Health – a digital app that focuses on family planning, fertility and maternity care.

Story

Orange Côte d'Ivoire launches 5G lab in Abidjan

Pan-African telecoms operator, Orange, has launched a 5G lab in Côte d'Ivoire in anticipation of its 5G network rollout in 2023.

More Innovation hub

Partner perspectives

5G is lighting up the future of North Africa
By Chris Meng, VP of Huawei Northern Africa Carrier Business Department

The moving target that is telecoms fraud
By Clémentine Fournier, Regional VP Sales, Africa, BICS

How mobile operators in Africa can address signalling threats and secure the network
By Katia Gonzalez, Head of Fraud and Security at BICS

All Partner Perspectives

Africa Tech Perspectives

Story

Women in Tech: Spotlight on inclusivity with Digital Council Africa's Juanita Clark

Digital Council Africa founder and CEO, Juanita Clark, talks to Connecting Africa as part of our Women's Month series about her career and what needs to be done to make the tech industry intentionally inclusive.

Story

Women in Tech: Spotlight on legal tech with Life.file's Sinal Govender

Life.file co-founder, Sinal Govender, talks to Connecting Africa as part of our Women's Month series about her career and how we can encourage more young girls to enter the legal tech field.

Story

Digital inclusion as a catalyst for economic empowerment: Mastercard's Imelda Ngunzu

Mastercard's Imelda Ngunzu talks to Connecting Africa about how digital payment solutions and mobile money are transforming the lives of small business owners, women and marginalized groups in East Africa.

More AfricaCom perspectives

Latest video

More videos

Industry announcements

More Industry announcements

Guest Perspectives

Story

Omdia View: July 2022

By Omdia Analysts

Kenya and Zambia move towards 5G with new spectrum allocations while Tunisie Telecom plans to shut down its 3G network - that and more in this month's Omdia View.

Story

Omdia View: June 2022

By Omdia Analysts

5G was the major news trend across Africa in June, as Orange became the first operator to launch 5G in Réunion and operators in Senegal accelerated their 5G plans despite spectrum delays.

More Guest Perspectives

Upcoming events

Africa Tech Festival
November 7-11, 2022
CTICC, Cape Town
More Upcoming events

Archived webinars

Africa Green ICT: Lighting Up a Sustainable Continent

The ICT industry is the leading industry in the commitment to carbon neutrality, whose focus has shifted from setting ambitious targets to taking initiatives. The push for zero-carbon and for green energy development, it isn't just about CSR – it's also good for sustainable business.

The path to sustainable development requires green energy. Governments are looking at potential policy approaches to make green energy more widely available and affordable. Without sustainable energy, there will be no digital transformation and no chance of making Africa more economically competitive in the post-pandemic era.

Africa Green ICT Webinar 2022 will bring together ICT industry leaders and senior industrial analysts to provide insight, best practices and key learnings on how to achieve zero-carbon targets and practice green development in Africa.

More Webinars

Sponsored video

More videos

Flash poll

All polls

Like us on Facebook

Newsletter Sign Up


Sign Up