Connecting Africa is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Innovation Hub

InDrive zero-rates ride-sharing app in South Africa

Article Image
Ride-sharing service InDrive is zero-rating data for South African users on its app. It claims to be the first ride-hailing app in South Africa to offer a data-free service.

InDrive has done a deal with MTN to make this possible but says it covers the use of data costs of South Africa's four major operators – Vodacom, MTN, Cell C and Telkom Mobile – whose combined market share in SA is 99%.

"Thanks to our partnership with the leading mobile operator MTN, we can provide people with the opportunity to use our service to the fullest, offer and receive the services they need at fair prices and not worry about needing Wi-Fi to use it," said Vincent Lilane, business development representative at InDrive.

InDrive was founded in 2013 to provide users with a viable alternative to services from taxi aggregators with inflexible pricing policies. The service operates based on a unique peer-to-peer pricing principle, which allows passengers and drivers to directly negotiate a fare.

Vincent Lilane, business development representative at InDrive. (Source: InDrive).
Vincent Lilane, business development representative at InDrive. (Source: InDrive).

The app launched in South Africa in 2019 and competes with major players like Uber and Bolt, as well as numerous local taxi apps and other ride-share companies.

In SA the company operates in nine cities: Cape Town, Johannesburg, Pretoria, Durban, Gqeberha, East London, Pietermaritzburg, Rustenburg and Polokwane.

InDrive would not share user numbers with Connecting Africa but claimed that "according to several researches" it is the third most popular ride-hailing app in South Africa.


Want to know more? Sign up to get the weekly Connecting Africa newsletter direct to your inbox.


The service is also available in six other African nations. It was launched in Tanzania in 2018, with Nigeria, Kenya and Botswana following in 2019. InDrive's service was first offered in Ghana in 2021 and launched in Namibia in 2022.

In early 2021, the California-headquartered company achieved "unicorn" status after closing a US$150 million investment round with Insight Partners, General Catalyst and Bond Capital, which valued the company at US$1.23 billion.

Related posts:

*Top image source: Image by ASphotofamily on Freepik.

Paula Gilbert, Editor, Connecting Africa

Innovation hub

Story

Ghana's regulator declares Starlink operations illegal

The National Communications Authority (NCA) of Ghana has announced that the operation of SpaceX's satellite Internet service, Starlink, is illegal in the country.

Story

Liquid appoints ex-Cell C exec Lerato Pule as its CFO

Pan-African digital infrastructure provider Liquid Intelligent Technologies has appointed former Cell C exec Lerato Pule as its new chief financial officer.

More Innovation hub

Latest video

More videos

Industry announcements

More Industry announcements

Sponsored video

More videos

Africa Tech Perspectives

Story

Uber's Marjorie Saint-Lot on inclusion and sustainability in Africa

Uber's Country Manager for Ghana and Cote d'Ivoire, Marjorie Saint-Lot, shares how the ride-hailing company is approaching public-private partnerships, environmentally friendly initiatives and gender inclusion in Africa.

Story

The 100 most influential African leaders in 2023

A new report from Africa Tech Festival and Connecting Africa puts a spotlight on the top 100 African leaders in the telecoms and technology sector in 2023.

Story

Deep dive into East Africa's tech startup ecosystem

New survey reveals a lack of access to investors, reliance on international VCs and global recession trends as the biggest barriers for East African tech startups to access funds.

More Africa Tech perspectives

Partner perspectives

All Partner Perspectives

Guest Perspectives

Story

Omdia View: September 2023

By Omdia Analysts

Highlights in September 2023 in the Middle East and Africa included more 5G spectrum licenses, vendor and operator strategies, and partnerships – that and more in this month's Omdia View.

Story

Omdia View: August 2023

By Omdia Analysts

Highlights in August 2023 in the Middle East and Africa included a commercial 5G launch from Ethio Telecom and the signing of a virtual wheeling agreement between Vodacom South Africa and Eskom – that and more in this month's Omdia View.

More Guest Perspectives

Like us on Facebook

Newsletter Sign Up


Sign Up
Tag id I-0000192