Connecting Africa is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Digital Inclusion

Kenyans can get Netflix for free

Article Image
Global entertainment streaming giant Netflix is looking to gain new customers in Kenya by announcing that it will offer a free version of its service in the East African country.

Netflix’s director of product innovation, Cathy Conk, made the announcement in a blog post saying that the free plan will allow entertainment fans to enjoy "almost all of Netflix’s content" on android mobile phones, without paying a subscription fee.

However other Africans might be jealous as the free option is only available "for people within the Kenyan territory."

"If you've never watched Netflix before - and many people in Kenya haven't - this is a great way to experience our service. And if you like what you see, it’s easy to upgrade to one of our paid plans so you can enjoy our full catalog on your TV or laptop as well," Conk said, clearly showing that the company hopes the free version will entice Kenyans to upgrade.

Some of the popular shows that will be on offer with the free version include the new season of South African drama Blood & Water; and the newly-released Nigerian series King of Boys: Return of the King; as well as global hits Money Heist and Bridgerton.

Netflix has over 209 million paid memberships in over 190 countries globally, and is available in most African countries.

Business intelligence company, Digital TV Research, estimates that Africa's subscription video-on-demand (SVOD) users would total around 5.1 million by the end of 2021, and would triple to 15.06 million by 2026 – with the biggest growth expected to come from South Africa and Nigeria.

Netflix will account for 51% of the region’s SVOD subscribers by the end of this year, or about 2.6 million users.

Digital TV Research does believe that Netflix market share will fall to 39% by 2026 as other players like Disney+, which plans to launch in Africa in 2022, begin gaining traction. Netflix will likely have about 5.84 million subscribers by 2026 it forecasts.

Recently, Netflix launched a mobile only plan in Kenya which costs 300 Kenyan shillings (US$2.70) per month. In Kenya a basic plan will cost KES700 (US$6.35); a value plan is KES1,100 (US$10) and the premium plan is KES1,450 (US$13.15) per month.

Related posts:

*Top image source: Netflix

— Paula Gilbert, Editor, Connecting Africa

Innovation hub

Story

Africa can leverage GenAI for economic growth – Microsoft

A whitepaper on generative artificial intelligence (GenAI) and the future of work has found that the African continent, with its young population, can leverage AI to drive economic growth.

Registration opens for Africa Tech Festival 2024

Registration has opened for the 2024 edition of Africa Tech Festival, the continent's leading platform for technology innovators, specialists and thought leaders.

More Innovation hub

Latest video

More videos

Partner perspectives

All Partner Perspectives

Sponsored video

More videos

Follow us on X

Industry announcements

More Industry announcements

Upcoming events

Cyber Revolution Summit
August 9, 2024
Gaborone, Botswana
Africa Tech Festival 2024
November 11-14, 2024
Cape Town, South Africa
More Upcoming events

Africa Tech Perspectives

Story

Uber's Marjorie Saint-Lot on inclusion and sustainability in Africa

Uber's Country Manager for Ghana and Cote d'Ivoire, Marjorie Saint-Lot, shares how the ride-hailing company is approaching public-private partnerships, environmentally friendly initiatives and gender inclusion in Africa.

Story

The 100 most influential African leaders in 2023

A new report from Africa Tech Festival and Connecting Africa puts a spotlight on the top 100 African leaders in the telecoms and technology sector in 2023.

Story

Deep dive into East Africa's tech startup ecosystem

New survey reveals a lack of access to investors, reliance on international VCs and global recession trends as the biggest barriers for East African tech startups to access funds.

More Africa Tech perspectives

Guest Perspectives

Story

How e-mobility could transform Africa's transport sector

By Francis Hook

ICT analyst Francis Hook delves into Africa's e-mobility sector and unpacks the challenges faced locally and the benefits the move to electric vehicles could bring to urban transport systems.

Story

Omdia View: April 2024

By Omdia Analysts

April 2024's telecoms highlights in the Middle East and Africa included a license for Starlink in Ghana, new mobile termination rates in Ethiopia, and 6G trials in Bahrain – that and more in the latest Omdia View.

More Guest Perspectives

Like us on Facebook

Newsletter Sign Up


Sign Up
Tag id test-002