MarkSindone
Kenya’s Digital Age: East Africa Com Interview with Bamba Television's Danny Mucira
hi
This is not the first time I am hearing that an entire nation has stopped airing analogue TV and has since switched to digital mode. I have always thought that the main motive is to provide high quality pictures, but now upon reading about the idea of advertising, it all makes greater sense. They want viewers to make a complete change with the notion of providing better quality services to them. However, there is always more than meets the eye. They obviously want the side income that comes as a side with the whole digital TV package when advertisements can be aired at a much bigger scale.