Connecting Africa is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Connectivity

Youth-centric MVNO BeMobile launches

Article Image
A new digital mobile virtual network operator (MVNO) BeMobile has launched, aimed at the emerging African youth market.

The MVNO comes from Kenyan radio brand, NRG Radio, powered by mobile enabler x-Mobility's AppVNO service.

"BeMobile will break the stereotypes of mobile and create an iconic youth brand across Africa. The youth is the market to win. NRG believes in the African youth culture and that's the reason we are launching BeMobile," said Kevin Mulei, Group MD of NRG Media.

The new MVNO originates from Kenya, but as a digital MVNO it is available across the continent and abroad. BeMobile offers users international numbers – from the UK, US or Canada – on an existing handset without needing an extra sim card.

It's targeted at the youth as it offers safe and separate numbers for chatting with dating site matches and free peer-to-peer calls.

"We use different email addresses and social profiles but we still only get one mobile number. Now you can get a different phone number for each part of your life, whether you're at home, work, abroad, socializing or to just keep your personal number private," the BeMobile website explains.

"NRG is an exciting youth brand committed to empower and inspire the African youth. Their new BeMobile service will be an exciting and disruptive mobile brand for Africa," said Shanks Kulam, co-founder of x-Mobility.

x-Mobility's digital AppVNO service allows brands to create new mobile services specifically for their target audience – offering calls, messages, multiple new number profiles (including international numbers) on their existing handset, along with free calls to friends and family at home or abroad.

"We are having more and more discussions about digital MVNO services with media companies and brands, both in Africa and beyond. With an existing user base to tap into and a digital offering that can go global, a digital MVNO solution is seen as a great way to deepen existing customer relationships, while also opening up new geographic markets," added Kulam.

x-Mobility has helped launch similar MVNOs for Vyke, Follow Me Talk and Gist Mobile.

Related posts:

*Top image source: BeMobile.

— The Staff, Connecting Africa

Innovation hub

Story

AI's impact on African telcos

Many African telecommunications companies are turning to artificial intelligence as a differentiator to improve their mobile networks and enhance customer service and experience as they transition from traditional telco offerings into new tech-first verticals.

Story

Four AI trends to look out for in 2024

Connecting Africa has compiled a list of four artificial intelligence (AI) trends to look out for on the African continent in 2024.

More Innovation hub

Latest video

More videos

Upcoming events

AfreGov 2024
March 12-14, 2024
Kigali, Rwanda
Africa Tech Festival 2024
November 11-14, 2024
Cape Town, South Africa
More Upcoming events

Sponsored video

More videos

Industry announcements

More Industry announcements

Africa Tech Perspectives

Story

Uber's Marjorie Saint-Lot on inclusion and sustainability in Africa

Uber's Country Manager for Ghana and Cote d'Ivoire, Marjorie Saint-Lot, shares how the ride-hailing company is approaching public-private partnerships, environmentally friendly initiatives and gender inclusion in Africa.

Story

The 100 most influential African leaders in 2023

A new report from Africa Tech Festival and Connecting Africa puts a spotlight on the top 100 African leaders in the telecoms and technology sector in 2023.

Story

Deep dive into East Africa's tech startup ecosystem

New survey reveals a lack of access to investors, reliance on international VCs and global recession trends as the biggest barriers for East African tech startups to access funds.

More Africa Tech perspectives

Partner perspectives

All Partner Perspectives

Guest Perspectives

Story

Omdia View: January 2024

By Omdia Analysts

Highlights in January 2024 in the Middle East and Africa included a $200 million fintech deal between MTN and Mastercard as well as 5G network trials by Telecom Egypt – that and more in this month's Omdia View.

Story

Omdia View: September 2023

By Omdia Analysts

Highlights in September 2023 in the Middle East and Africa included more 5G spectrum licenses, vendor and operator strategies, and partnerships – that and more in this month's Omdia View.

More Guest Perspectives

Like us on Facebook

Newsletter Sign Up


Sign Up
Tag id test-002