Connecting Africa is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Innovation Hub

Hot startup of the month: Mauritius' Ojimah

Article Image
Mauritian multichannel travel platform Ojimah is on a mission to streamline African travel by connecting travelers to industry players.

Launched at the peak of the coronavirus pandemic in 2020, the startup has been growing fast.

"We are an ecosystem of solutions created to mitigate travel problems in the global new normal and to create a win-win for industry players, travelers and African destinations," Ojimah's co-founder and VP of corporate communications, Golden Chika-Okafor, told Connecting Africa in an interview.

She said the name of the company is derived from a Swahili word, ujima, which means "collective work and responsibility" – Chika-Okafor believes it is the collective work of all Africans to change the narrative about the continent.

Ojimah has partnered with the United Nations World Tourism Organization (UNWTO) to make positive storytelling and digitalization key drivers of African tourism recovery.

The partnership will also see UNWTO and Ojimah enhance the tourist experience and help destinations become more competitive and resilient as they recover from the impacts of the pandemic.

Furthermore, it will recognize the sector's potential to advance sustainable development and growth, focusing on supporting local communities and job creation.

"We are happy to be working together with the UNWTO to support sustainable tourism, tell Africa's story positively, and through our digital platform, help drive the recovery of tourism across Africa," Ojimah CEO Mike Tavares said of the new partnership.

Three-in-one solution

Chika-Okafor said the digital platform provides a three-in-one solution for the industry by the industry. She explained that aside from easing the planning process and experience of global travel, the company aims to highlight Africa as a safe, comfortable and unique travel destination.

"Through our platform, we connect our clients with airlines, attractions, lodgings, food and beverage outlets, as well as experiences. We want to tell beautiful stories of the African travel experience in a seamless way," the co-founder added.

Competitive advantage

Chika-Okafor said the company's mobile-friendly platform is user-centric and offers destination guides, automated visa services, access to airport lounges, travel insurance, e-SIM, and automatic check-in among others.

The digital platform connects users to over 350 airlines, close to 1.2 million hotels, and over 200 thousand activities.

"When you travel to any African country, instead of doing your research on Google, our platform offers you a guide on what that country has to offer. We also have a worldwide e-visa, which is an automated visa that allows you to apply for visas without having to visit an embassy, however, this is passport dependent," she continued.

 Ojimah co-founder and VP of Corporate Communications Golden Chika-Okafor. (Source: Ojimah).
Ojimah co-founder and VP of Corporate Communications Golden Chika-Okafor. (Source: Ojimah).

The platform also automatically updates travel restrictions that different countries have so that travelers are not caught off-guard when they arrive in a country that has such restrictions.

"Ojimah also uses multicurrency e-wallets which allow travelers to make payments abroad without having to use their cards – a virtual mastercard that allows travelers to send and receive money at cheaper rates," Chika-Okafor added.

The company offers travel insurance through the platform and a VIP pass which allows people who are traveling economy class to pay for access to an airport lounge during their layover.

"We also have an e-SIM, so if you are traveling abroad, instead of having to data roam or buy a local SIM card, you can buy an Internet package on our platform and have access to make calls and use data in that country," she explained.

Ojimah CEO Mike Tavares. (Source: Ojimah).
Ojimah CEO Mike Tavares. (Source: Ojimah).

The startup offers a "trip builder" for its business-to-business (B2B) clients which helps small-scale companies build a trip for clients using Ojimah's software and platform.

"We also have the auto check-in feature, which allows travelers to check into their flight 24 hours before their flight departure," she explained.


Want to know more about African startups and new innovations on the continent? Check out our Innovation Hub here on Connecting Africa.


Chika-Okafor explained that travelers pay to use each feature, which is how the company generates its revenue.

"We have received some funding, but most of the money raised was internal. We are open to funding, and we are open to investment. We are in talks with a few investors which we will announce soon," she concluded.

Related posts:

*Top image source: Ojimah website.

— Matshepo Sehloho, Associate Editor, Connecting Africa

Innovation hub

Story

Microsoft invests to help African startup growth

US-based software company Microsoft is investing and partnering to accelerate the growth of 10,000 African startups over the next five years.

Story

SA minister says AI institute should execute ideas

South Africa's Communications and Digital Technologies minister, Khumbudzo Ntshavheni, has officially launched the country's Artificial Intelligence Institute.

More Innovation hub

Partner perspectives

All Partner Perspectives

Africa Tech Perspectives

Story

Women in Tech: Spotlight on inclusivity with Digital Council Africa's Juanita Clark

Digital Council Africa founder and CEO, Juanita Clark, talks to Connecting Africa as part of our Women's Month series about her career and what needs to be done to make the tech industry intentionally inclusive.

Story

Women in Tech: Spotlight on legal tech with Life.file's Sinal Govender

Life.file co-founder, Sinal Govender, talks to Connecting Africa as part of our Women's Month series about her career and how we can encourage more young girls to enter the legal tech field.

Story

Digital inclusion as a catalyst for economic empowerment: Mastercard's Imelda Ngunzu

Mastercard's Imelda Ngunzu talks to Connecting Africa about how digital payment solutions and mobile money are transforming the lives of small business owners, women and marginalized groups in East Africa.

More AfricaCom perspectives

Latest video

More videos

Guest Perspectives

Story

Omdia View: July 2022

By Omdia Analysts

Kenya and Zambia move towards 5G with new spectrum allocations while Tunisie Telecom plans to shut down its 3G network - that and more in this month's Omdia View.

Story

Omdia View: June 2022

By Omdia Analysts

5G was the major news trend across Africa in June, as Orange became the first operator to launch 5G in Réunion and operators in Senegal accelerated their 5G plans despite spectrum delays.

More Guest Perspectives

Sponsored video

More videos

Flash poll

All polls

Like us on Facebook

Newsletter Sign Up


Sign Up