Connecting Africa is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Digital Entertainment

The Future of the Connected TV Space: AfricaCom Interview With NAGRA's Guillaume Hallez

Article Image
With the 20th anniversary just days from kicking off in Cape Town, AfricaCom has been speaking with some of the key figures shaping the African telecommunications, technology and media sectors.

We spoke exclusively with Guillaume Hallez, regional manager and head of Africa at NAGRA ahead of AfricaCom to discuss the connected TV user experience, his predictions for the pay-TV market and why pay-TV operators should migrate to IP.

For our readers who aren't aware, can you provide an overview of what NAGRA offers in the connected TV space?
NAGRA is the digital TV division of the Kudelski Group and we provide content security and multiscreen user experience solutions to service and content providers worldwide. With more than 25 years of experience in the pay-TV industry, we're leading the transition to connected TV with innovative multiscreen technology (OpenTV Suite and CONNECT conditional access solutions) now deployed at over 20 top tier customers worldwide.

Nagra's Guillaume Hallez
Nagra's Guillaume Hallez

What do you think the future of the connected TV user experience looks like?
What will matter most is how linear and on-demand content, from catch-up TV to SVOD apps, short form to long form, are smartly integrated into a converged TV user experience on the big screen and across other portable screens, allowing for seamless and intuitive consumption at home or on-the-go. This is a challenge for pay-TV service providers, and that's why we keep developing new solutions as well as cloud-enabled products and services to help them stay successful in an increasingly competitive market.

What are your predictions for the rest of 2017 in the connected TV space?
The pay-TV market is transforming. Two trends in particular have brought about significant disruption -- the widespread availability of cheaper OTT services and the growth of non-linear content consumption. At the recent Pay-TV Innovation Forum, an exclusive seminar series designed by NAGRA in partnership with research firm MTM, industry experts cited skinny bundles, personalized packages and seamless multiscreen experiences, rather than increasing prices of traditional pay-TV services, as driving future growth.

To succeed, the pay-TV industry needs to learn from digital-first and data-led OTT service providers and go beyond just "doing OTT and multiscreen," and manage multiple business models to address the needs of a segmented TV market -- a place where TV "traditionalists" and younger generations of content "bingers" coexist, often within the same household.

What are the reasons why pay-TV operators should migrate to IP?
IP delivery isn't a pipedream for pay-TV operators anymore. Previous obstacles to IP delivery have been largely resolved and IP migration is more attainable than ever before. There are three main reasons why operators should act now:

1. Consumers are demanding multiscreen
Fueled by high-speed broadband, 4G networks and smartphones and the likes of Facebook launching mobile video content platforms, consumers increasingly demand smart, on-demand TV services on any screen.

2. IP offers elastic, efficient, scalable infrastructure
This means lower operating costs, innovative services, and more agile systems. Operators can build or lease cloud or CDN capacity, better aligning IP delivery costs with revenues and ensuring they can scale their operations. IP delivery also reduces capital and equipment costs at the headend, opening access to flexible cloud resources for data capture, content workflows and overall storage.

3. IP enables flexible new business models
IP delivery enables operators to broaden their market footprint and go off-net, delivering skinny bundles, SVoD packages, PPV and more -- all with lower customer acquisition costs.

Consumer habits are changing, but operators can keep their subscribers happy -- and even entice new customers -- by leveraging IP. But to reap the benefits now and in the future, they must start the leg-work today -- and fast.

Be part of the African tech and telco conversation here:
Twitter
Facebook
LinkedIn
Instagram

— Amy Turner, Digital Content Marketer, KNect365

Innovation hub

Story

Hot startup of the month: South Africa's Zoie Health

This month's hot startup is South African digital women's health clinic Zoie Health – a digital app that focuses on family planning, fertility and maternity care.

Story

Orange Côte d'Ivoire launches 5G lab in Abidjan

Pan-African telecoms operator, Orange, has launched a 5G lab in Côte d'Ivoire in anticipation of its 5G network rollout in 2023.

More Innovation hub

Partner perspectives

5G is lighting up the future of North Africa
By Chris Meng, VP of Huawei Northern Africa Carrier Business Department

The moving target that is telecoms fraud
By Clémentine Fournier, Regional VP Sales, Africa, BICS

How mobile operators in Africa can address signalling threats and secure the network
By Katia Gonzalez, Head of Fraud and Security at BICS

All Partner Perspectives

Africa Tech Perspectives

Story

Women in Tech: Spotlight on inclusivity with Digital Council Africa's Juanita Clark

Digital Council Africa founder and CEO, Juanita Clark, talks to Connecting Africa as part of our Women's Month series about her career and what needs to be done to make the tech industry intentionally inclusive.

Story

Women in Tech: Spotlight on legal tech with Life.file's Sinal Govender

Life.file co-founder, Sinal Govender, talks to Connecting Africa as part of our Women's Month series about her career and how we can encourage more young girls to enter the legal tech field.

Story

Digital inclusion as a catalyst for economic empowerment: Mastercard's Imelda Ngunzu

Mastercard's Imelda Ngunzu talks to Connecting Africa about how digital payment solutions and mobile money are transforming the lives of small business owners, women and marginalized groups in East Africa.

More AfricaCom perspectives

Latest video

More videos

Industry announcements

More Industry announcements

Guest Perspectives

Story

Omdia View: July 2022

By Omdia Analysts

Kenya and Zambia move towards 5G with new spectrum allocations while Tunisie Telecom plans to shut down its 3G network - that and more in this month's Omdia View.

Story

Omdia View: June 2022

By Omdia Analysts

5G was the major news trend across Africa in June, as Orange became the first operator to launch 5G in Réunion and operators in Senegal accelerated their 5G plans despite spectrum delays.

More Guest Perspectives

Upcoming events

Africa Tech Festival
November 7-11, 2022
CTICC, Cape Town
More Upcoming events

Archived webinars

Africa Green ICT: Lighting Up a Sustainable Continent

The ICT industry is the leading industry in the commitment to carbon neutrality, whose focus has shifted from setting ambitious targets to taking initiatives. The push for zero-carbon and for green energy development, it isn't just about CSR – it's also good for sustainable business.

The path to sustainable development requires green energy. Governments are looking at potential policy approaches to make green energy more widely available and affordable. Without sustainable energy, there will be no digital transformation and no chance of making Africa more economically competitive in the post-pandemic era.

Africa Green ICT Webinar 2022 will bring together ICT industry leaders and senior industrial analysts to provide insight, best practices and key learnings on how to achieve zero-carbon targets and practice green development in Africa.

More Webinars

Sponsored video

More videos

Flash poll

All polls

Like us on Facebook

Newsletter Sign Up


Sign Up