Re: Retaining influence and 'control'
@Telecoms Ray - I think it will be a combination, and likely move in waves. Nigeria and South Africa are quite advanced in terms of local production and some early trailblazers like iROKO have figured out localized models that could work. Africa offers huge challenges for the content industry, with comparatively low discretionary income and high piracy. But freemium/ad-sponsored type models could really take off, as there is interest and desire for entertainment. To run a robust ad-sopnsored service though, you would need a corporate sector willing and able to sponsor it. The advantage of digital entertianment is that even smaller businesses can run advertising, which aggregated, could create a viable model.
