Connecting Africa is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Emerging Tech

Crowdsourcing platform Toloka accelerates push into Africa

Article Image
Crowdsourced platform Toloka – which generates machine-learning data at scale – is expanding in Africa and has already seen great success in countries like Ghana, Nigeria and Kenya.

Algorithms that advance artificial intelligence (AI) require large amounts of labelled data, and the Swiss company operates a crowdsourced model that lets anyone, anywhere in the world log on, complete tasks, and earn extra income in their spare time.

Toloka has over 9 million people worldwide registered as performers – dubbed "Tolokers" – and the platform's active user count approaches an average of 200,000 people monthly.

Of the total user population, more than 360,000 people in 44 African countries are completing tasks for the company.

The top five African countries with the highest concentration of Toloker are Nigeria, Kenya, South Africa, Ghana and Cote d'Ivoire.

"Toloka's mission is to advance the development of AI by making data ownership universally available. The global AI industry is developing rapidly, but our market research shows a lack of original, labelled data is a major roadblock for data scientists and entrepreneurs," explained Toloka CEO Olga Megorskaya.

"Through crowdsourcing, Toloka gives data scientists and AI businesses a powerful and affordable tool to generate new exciting data that is later used to train all kinds of AI algorithms."

Ghana navigates the world

Ghana is one of the top three countries in the world for activity on pedestrian tasks that create data for geoservices such as maps, navigation and taxi.

Tolokers in Accra have walked to more than 6,000 local stores, restaurants, city services and other types of locations to gather data that not only improves navigation, but ensures accurate information such as location, hours, contact information, parking and entrances.

"Given the booming tech scene in Africa, it is unsurprising that we are seeing a surge of Toloka users on the continent, and we are committed to connecting this growing network of African Tolokers with companies who require labelled data through our intelligent, flexible platform," Megorskaya added.

The company's open API enables clients to build scalable and fully automated human-in-the-loop machine learning pipelines. Toloka employs smart matching of tasks and performers and AI-based predictions of performance quality to ensure trusted results.

The platform is governed by robust data security protocols and Toloka is in the process of obtaining data management certification from the International Organisation for Standardization (ISO).

*Top image is of Toloka CEO Olga Megorskaya. (Source: Toloka).

— The Staff, Connecting Africa

Innovation hub

Story

Orange Ventures, Digital Africa promise more funding for startups

Orange Ventures and Digital Africa are teaming up to invest more in tech startups in Africa and the Middle East through Digital Africa's Fuzé program and the Orange Digital Center network.

Story

Hot startup of the month: Rwanda's Ampersand

Connecting Africa's hot startup this month is Rwanda's Ampersand, which designs, builds, and manufactures electric motorcycles and battery packs for motorcycle taxis.

More Innovation hub

Latest video

More videos

Partner perspectives

All Partner Perspectives

Sponsored video

More videos

Follow us on X

Industry announcements

More Industry announcements

Upcoming events

Africa Tech Festival 2024
November 11-14, 2024
Cape Town, South Africa
More Upcoming events

Africa Tech Perspectives

Story

Uber's Marjorie Saint-Lot on inclusion and sustainability in Africa

Uber's Country Manager for Ghana and Cote d'Ivoire, Marjorie Saint-Lot, shares how the ride-hailing company is approaching public-private partnerships, environmentally friendly initiatives and gender inclusion in Africa.

Story

The 100 most influential African leaders in 2023

A new report from Africa Tech Festival and Connecting Africa puts a spotlight on the top 100 African leaders in the telecoms and technology sector in 2023.

Story

Deep dive into East Africa's tech startup ecosystem

New survey reveals a lack of access to investors, reliance on international VCs and global recession trends as the biggest barriers for East African tech startups to access funds.

More Africa Tech perspectives

Guest Perspectives

Story

Omdia View: April 2024

By Omdia Analysts

April 2024's telecoms highlights in the Middle East and Africa included a license for Starlink in Ghana, new mobile termination rates in Ethiopia, and 6G trials in Bahrain – that and more in the latest Omdia View.

Story

Leveraging agritech to build resilience against climate change

By Francis Hook

ICT analyst Francis Hook discusses agritech in Africa and how the agricultural sector is using technology to build resilience against the negative effects of climate change and to ensure food security.

More Guest Perspectives

Like us on Facebook

Newsletter Sign Up


Sign Up
Tag id test-002