Connecting Africa is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Innovation Hub

Twitter announces first African office in Ghana, begins hiring

Article Image
Twitter has announced it is planning to open an office in Accra, the Ghanaian capital – the first in Africa for the social media giant. The company will start hiring for an in-country product and engineering team immediately, onboarding new starters remotely.

By putting down roots on the continent, Twitter hopes to find new audiences.

"To truly serve the public conversation, we must be more immersed in the rich and vibrant communities that drive the conversations taking place every day across the African continent," said head of product Kayvon Beykpour in a blog post.

He added that the social media platform sees its investment as more than just opening an office – it's a way of engaging with the wider community.

"As part of our long-term commitment to the region, we'll continue to explore compelling ways we can use the positive power of Twitter to strengthen our communities through employee engagement, platform activation, and corporate giving," he said.

Accelerating change

Ghana is already a hub for technology startups and innovation in Africa, along with its neighbor Nigeria, and is home to co-working spaces, tech hubs, accelerators and incubators.

The president, Nana Akufo-Addo, welcomed the news, appropriately taking to Twitter.

"As I indicated to @Jack in our virtual meeting of 7th April 2021, this is the start of a beautiful partnership between Twitter and Ghana, which is critical for the dev't of Ghana's hugely important tech sector," he said.

Twitter is a little late to the game. Facebook has operated from Johannesburg since 2015 and says it will open an office in Lagos in 2021.

This is reflected in market share – Twitter trails Facebook, which had 58.74% market share in March 2021 according to Statcounter, at just 11.75%, behind YouTube.

Related posts:

Fiona Graham, Editorial Director, Light Reading

Innovation hub

Story

Hot startup of the month: SA's Snode

This month's hot startup is South African company Snode, which is applying a data-driven approach to cybersecurity.

Story

Twitter announces first African office in Ghana, begins hiring

Twitter has announced it is planning to open an office in Accra, the Ghanaian capital – the first in Africa for the social media giant.

More Innovation hub

Guest Perspectives

Story

Omdia View: April 2021

By Omdia Analysts

This month, Omdia's analysts provide context around Ethiopia's spectrum licensing process, Millicom's plans to exit Tanzania and Ghana, and Airtel Africa's successful capital raise.

Story

Factors influencing fintech adoption in Nigeria

By Yusuf Opeyemi Akinwale and Adam Konto Kyari

This article is a collaboration with the African Journal of Science, Technology, Innovation and Development and explores the factors impacting the adoption of financial services technology in Lagos, Nigeria.

More Guest Perspectives

Flash poll

All polls

AfricaCom perspectives

Story

Digital inclusion as a catalyst for economic empowerment: Mastercard's Imelda Ngunzu

Mastercard's Imelda Ngunzu talks to Connecting Africa about how digital payment solutions and mobile money are transforming the lives of small business owners, women and marginalized groups in East Africa.

Story

Accelerating women in STEM: In conversation with GirlCode's Tinyiko Simbine

GirlCode co-founder and CFO Tinyiko Simbine talks about why it's important to help girls and young women excel in science, technology, engineering and mathematics (STEM) fields.

Story

How Poa Internet is unlocking meaningful connectivity in East Africa

Poa Internet's CEO Andy Halsall shares his views on what it takes to develop last-mile connectivity and get Africans online in a meaningful way.

More AfricaCom perspectives

Latest video

More videos

Upcoming events

More Upcoming events

Partner perspectives

The moving target that is telecoms fraud
By Clémentine Fournier, Regional VP Sales, Africa, BICS

How mobile operators in Africa can address signalling threats and secure the network
By Katia Gonzalez, Head of Fraud and Security at BICS

SD-WAN and satellite – how MNOs and telcos can enjoy the best of both worlds
By Ofer Asif, SVP BizDev, marketing and strategy at Spacecom

All Partner Perspectives

Sponsored video

More videos

Like us on Facebook

Newsletter Sign Up


Sign Up