Connecting Africa is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Business of Tech

Spotify expanding to dozens more African countries

Article Image
Music streaming service Spotify is expanding to 80 more countries and half of them are in Africa.

The global streaming platform announced the "sweeping expansion" this week, saying it would bring the audio streaming subscription service to over 80 new markets across Asia, Africa, the Caribbean, Europe and Latin America, representing more than 1 billion people.

It is also adding 36 languages to the platform.

The 40 African countries on the list are: Angola, Benin, Botswana, Burkina Faso, Burundi, Cabo Verde, Cameroon, Chad, Comoros, Côte d’Ivoire, Djibouti, Equatorial Guinea, Eswatini, Gabon, Gambia, Ghana, Guinea, Guinea-Bissau, Kenya, Lesotho, Liberia, Madagascar, Malawi, Mali, Mauritania, Mauritius, Mozambique, Namibia, Niger, Nigeria, Rwanda, Sao Tome and Principe, Senegal, Seychelles, Sierra Leone, Tanzania, Togo, Uganda, Zambia and Zimbabwe.

Spotify launched in South Africa in March 2018 and made a big push into the Middle East and North Africa in November 2018 including launches in Morocco, Egypt, Algeria and Tunisia.

Other African users have had to use VPNs to access the service.

The markets Spotify plans to expand to first.   Source:  Spotify
The markets Spotify plans to expand to first.
Source: Spotify

Spotify said the expansion "will help ensure that sounds and stories that once remained local can reach a global audience."

"Our dedication to international artists and listeners is unwavering. Working closely with local creators and partners, we'll deliver a Spotify experience that meets the unique needs of each market, with scaled language translations and specialized payment formats. These 80+ markets represent more than 1 billion people — potential Spotify listeners who have yet to tap into the power of our platform," it added.

"In each new market, we will work with local creators and partners to expand our music offerings and deliver a Spotify experience that meets the unique needs of each market."

Music streaming is becoming big business in Africa with international brands like YouTube Music, Apple Music and Deezer gaining subscribers in recent years while local services such as MTN MusicTime, Simfy Africa, MusikBi, Boomplay and many more are seeing success as well.

Spotify said free and premium plans will be available across all of the new markets, and in select markets there will also be individual, family, duo and student plan options.

Spotify will offer its full global catalog in the new markets. The company said it will also continuously work with local rights holders and partners to expand its catalog to include more local offerings.

In the majority of the markets, Spotify also plans to launch with its full podcast catalog.

Related posts:

*Top image source: Photo Mix from Pixabay.

— The Staff, Connecting Africa

Innovation hub

Story

SA's Teraco to power data centers with 120MW solar plant

Teraco, the vendor-neutral data center provider, is planning the construction of a 120 megawatt (MW) utility-scale solar photovoltaic (PV) energy facility in the Free State province of South Africa.

Story

Botswana prohibits Starlink, imposes penalties for lawbreakers

The Botswana Communications Regulatory Authority (BOCRA) has warned the public against the importation, use and resale of SpaceX's satellite Internet service Starlink's devices in the country.

More Innovation hub

Latest video

More videos

Upcoming events

Africa Tech Festival 2024
November 11-14, 2024
Cape Town, South Africa
More Upcoming events

Sponsored video

More videos

Industry announcements

More Industry announcements

Africa Tech Perspectives

Story

Uber's Marjorie Saint-Lot on inclusion and sustainability in Africa

Uber's Country Manager for Ghana and Cote d'Ivoire, Marjorie Saint-Lot, shares how the ride-hailing company is approaching public-private partnerships, environmentally friendly initiatives and gender inclusion in Africa.

Story

The 100 most influential African leaders in 2023

A new report from Africa Tech Festival and Connecting Africa puts a spotlight on the top 100 African leaders in the telecoms and technology sector in 2023.

Story

Deep dive into East Africa's tech startup ecosystem

New survey reveals a lack of access to investors, reliance on international VCs and global recession trends as the biggest barriers for East African tech startups to access funds.

More Africa Tech perspectives

Partner perspectives

All Partner Perspectives

Guest Perspectives

Story

Omdia View: September 2023

By Omdia Analysts

Highlights in September 2023 in the Middle East and Africa included more 5G spectrum licenses, vendor and operator strategies, and partnerships – that and more in this month's Omdia View.

Story

Omdia View: August 2023

By Omdia Analysts

Highlights in August 2023 in the Middle East and Africa included a commercial 5G launch from Ethio Telecom and the signing of a virtual wheeling agreement between Vodacom South Africa and Eskom – that and more in this month's Omdia View.

More Guest Perspectives

Like us on Facebook

Newsletter Sign Up


Sign Up
Tag id test-002