Connecting Africa is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Cloud

Freshworks Targets Expansion in South Africa

Article Image
JOHANNESBURG, South Africa -- Freshworks Inc. (www.Freshworks.com), a leading provider of cloud-based business software, today announced an aggressive growth strategy to propel the ambitious expansion of its evolving South African footprint.

“Our growth plan for South Africa completely leverages the company’s product strengths, financial capabilities, and technology innovation to drive industry-leading returns,” said Arihant Jain, Business Head, Middle East & Africa, Freshworks. Currently, Freshworks serves select customers such as Berkshire Hathaway, DHL, Naspers, Hi-Sense, Web Africa and partners such as Teleforge, Freshtech Africa and Stridesmart in South Africa but this base is expected to grow exponentially with the company’s new growth strategy for emerging markets such as this.

As part of this growth plan, the company is inclined to make accelerated investments in hosting tailored customer events, marketing meets and roundtable conferences to build its network of brand loyalists in the region. “The South African market expansion requires keen assessment and dedicated planning. Expanding in this region is an important way to magnify the size of the market we serve, and in an increasingly globally competitive marketplace, a necessary step for us.”

Jain further added how the Freshworks’ suite of industry-leading customer engagement products along with a growing customer and partner base in the region will augment the company’s local operations and transform the way businesses currently engage with their customers. “Our aim is to build rich, meaningful engagement with enterprises of all sizes that are looking for new cutting-edge solutions to power their customer and employee experiences.”

ENDS

Innovation hub

Story

Four agritech startups to watch in 2024

Connecting Africa has compiled a list of four agritech startups that are making a difference in the communities they serve.

Story

Paymentology looks to strengthen its African roots

Global issuer-processor Paymentology's CEO Jeff Parker spoke to Connecting Africa about the company's African roots and aspirations to work with more banks, fintechs and enterprises both on the continent and globally.

More Innovation hub

Latest video

More videos

Partner perspectives

All Partner Perspectives

Sponsored video

More videos

Industry announcements

More Industry announcements

Upcoming events

Africa Tech Festival 2024
November 11-14, 2024
Cape Town, South Africa
More Upcoming events

Africa Tech Perspectives

Story

Uber's Marjorie Saint-Lot on inclusion and sustainability in Africa

Uber's Country Manager for Ghana and Cote d'Ivoire, Marjorie Saint-Lot, shares how the ride-hailing company is approaching public-private partnerships, environmentally friendly initiatives and gender inclusion in Africa.

Story

The 100 most influential African leaders in 2023

A new report from Africa Tech Festival and Connecting Africa puts a spotlight on the top 100 African leaders in the telecoms and technology sector in 2023.

Story

Deep dive into East Africa's tech startup ecosystem

New survey reveals a lack of access to investors, reliance on international VCs and global recession trends as the biggest barriers for East African tech startups to access funds.

More Africa Tech perspectives

Guest Perspectives

Story

Omdia View: February 2024

By Omdia Analysts

Highlights in February 2024 in the Middle East and Africa included 5G launches in Senegal and 5G trials in Egypt as well as Kenya's first 5G MVNO. Airtel also launched a new wholesale connectivity business while MTN and Huawei are planning a joint Innovation Technology Lab in South Africa – that and more in this month's Omdia View.

Story

Omdia View: January 2024

By Omdia Analysts

Highlights in January 2024 in the Middle East and Africa included a $200 million fintech deal between MTN and Mastercard as well as 5G network trials by Telecom Egypt – that and more in this month's Omdia View.

More Guest Perspectives

Like us on Facebook

Newsletter Sign Up


Sign Up
Tag id test-002