Connecting Africa is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

5 reasons Mark Zuckerberg's visit is good for the Nigerian ecosystem

By Chukwuemeka Fred Agbata Jnr - Founder of

Nigeria is unfortunately always in the news for the wrong reasons. Yes, I know that we have some internal challenges but I am of the opinion that international press usually focuses on the bad stories about our country. That's why I believe that this trip by Mark Zuckerberg is good for the ecosystem, despite his capitalist sensibilities and commercial mindset - it is about value but the value must make economic sense.

With 17 million users, Nigeria is the Facebook's largest Sub-Saharan African market

Below are my thoughts on his visit:

  1. Let's look at some numbers. According to a report published by Tech Crunch; "Facebook has 120 million users in Africa, 84 million of whom are in Sub-Saharan Africa. With 17 million users, Nigeria is the companyís largest Sub-Saharan African market, followed by South Africa (14 million), and Kenya (5.7 million), according to spokesperson Aldous. A particular Africa play by Facebook will be tapping the online advertising market thatís rising with the continentís shift to digital commerce. Africaís online sales are expected to top $75 billion on by 2025, with $10 billion of it occurring in Nigeria."

    This report simply shows the potentials for any investor who wisely invests in the Nigerian economy. Yes, it is risky and unpredictable but then if you get it right you'll never regret it. This is something I believe Mark has realised and why he decided to visit.

    I was with of these young people when Mark walked into CCHub Yaba, he even spared time to listen to what these young folks are doing

  2.  The world would suddenly realise that Nigeria is no longer a state in a country called Africa, but the most economically viable market in Africa. Believe it or not, it takes a huge personality like Mark to pull this off and it is going to happen. Did you turn on CNN or BBC or international media in the last few days? If you did then you'd realise that Mr. Zuck visiting Nigeria and walking the streets of Yaba would likely make Silicon Valley realise that this market has great potential.

  3. His visit would for a long time to come serve as a gun powder of inspiration for enterprising youths and techies working day and night to make a difference in one of the world's most difficult operating environments. I was with of these young people when Mark walked into CCHub Yaba, to our amazement - he even spared time to listen to what these young folks are doing.

    I'd like to see more physical Facebook presence and investments because, the truth is, that this market is very important for the brand going into the future

  4. I believe government and policy makers should brace up and come up with policies that will encourage the ecosystem at large to develop. For example, the Nigerian Government has to explore ways to see that Facebook also contributes to this market by ensuring they pay taxes and invest more in the Nigerian economy. That is a tall order I know because you need a good infrastructure and relevant skills to be able to monitor all revenues coming from Nigeria.

    Another riddle I put before the government and other relevant bodies such as the Federal Ministry of Communications, federal lawmakers; Nigerian Communications Commission (NCC); National Information Technology Development Agency (NITDA) and others is simple; how would Facebook Free Basics operate in Nigeria? Are we going to have a national say in what happens or we are just going to stand and act like nothing is going on? How are we going to ensure that Net Neutrality is maintained? India took action so we must as least negotiate with Facebook as Mark has now clearly shown how important this market is to his companies.

  5. Mark and his team at Facebook should TRULY regard Nigeria as a key hub and priority partner. Therefore, I'd like to see more PHYSICAL Facebook presence and investments because, the truth is, that this market is very important for the brand going into the future.

About the author:
CFA is the founder of and co-producer/presenter of Tech Trends on Channels Television. 

Be part of the African tech and telco conversation, here:

Innovation hub


Five mobility startups to watch in 2024

Connecting Africa has compiled a list of five mobility startups that are making a difference in the communities they serve.


Orange Ventures, Digital Africa promise more funding for startups

Orange Ventures and Digital Africa are teaming up to invest more in tech startups in Africa and the Middle East through Digital Africa's Fuzť program and the Orange Digital Center network.

More Innovation hub

Latest video

More videos

Partner perspectives

All Partner Perspectives

Sponsored video

More videos

Follow us on X

Industry announcements

More Industry announcements

Upcoming events

Africa Tech Festival 2024
November 11-14, 2024
Cape Town, South Africa
More Upcoming events

Africa Tech Perspectives


Uber's Marjorie Saint-Lot on inclusion and sustainability in Africa

Uber's Country Manager for Ghana and Cote d'Ivoire, Marjorie Saint-Lot, shares how the ride-hailing company is approaching public-private partnerships, environmentally friendly initiatives and gender inclusion in Africa.


The 100 most influential African leaders in 2023

A new report from Africa Tech Festival and Connecting Africa puts a spotlight on the top 100 African leaders in the telecoms and technology sector in 2023.


Deep dive into East Africa's tech startup ecosystem

New survey reveals a lack of access to investors, reliance on international VCs and global recession trends as the biggest barriers for East African tech startups to access funds.

More Africa Tech perspectives

Guest Perspectives


How e-mobility could transform Africa's transport sector

By Francis Hook

ICT analyst Francis Hook delves into Africa's e-mobility sector and unpacks the challenges faced locally and the benefits the move to electric vehicles could bring to urban transport systems.


Omdia View: April 2024

By Omdia Analysts

April 2024's telecoms highlights in the Middle East and Africa included a license for Starlink in Ghana, new mobile termination rates in Ethiopia, and 6G trials in Bahrain – that and more in the latest Omdia View.

More Guest Perspectives

Like us on Facebook

Newsletter Sign Up

Sign Up
Tag id test-002