Connecting Africa is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Business of Tech

MTN grows market share to almost 65% in Rwanda

Article Image
MTN has increased its market share in Rwanda and now services 64.6% of mobile users in the country.

That's according to an update from MTN Rwanda's CEO, Mitwa Ng'ambi, as part of the operator's Q1 trading update published on Friday.

Ng'ambi said MTN recorded a solid first-quarter performance with mobile subscribers growing 5% year-on-year (YoY) to 6.5 million by the end of March 2022.

More subscribers are also using MTN Mobile Money (MoMo) and data services in the small East African nation.

Active data users increased by 26.3% YoY to 2.2 million and MoMo users increased by 12.1% to 3.8 million.

MTN Rwanda's service revenue increased by 24.5% YoY to 50.9 billion Rwandan francs (US$49.7 million) and earnings before interest, tax, depreciation, and amortization (EBITDA) grew by 15.7% to Rwf24.7 billion (US$24 million) for the quarter.

Data revenue maintained its positive momentum, rising by 13.8% – accounting for 17.1% of service revenue in Rwanda – while data traffic also increased 33.3% YoY.

"In the first quarter, Rwanda's economy made a rebound as domestic conditions improved following the easing of mobility restrictions. Latest figures from Rwanda's National Institute of Statistics show a forecast of 7% growth for 2022, following a 10.9% growth in 2021," Ng'ambi said of Rwanda's economic outlook.

Uganda ups its game

MTN's operation in neighboring country Uganda also saw growth across the board according to its Q1 trading update published earlier in the week.

In Uganda, MTN's mobile subscribers increased by 8.5% to 15.9 million. Active data subscribers also grew by 20.1% to 5.4 million while fintech customers increased by 14.9% to 9.5 million.

MTN Uganda's service revenue grew by 11% YoY for the quarter, to 536.3 billion Ugandan shillings (US$151 million). Data revenue was up by 45% to Ush115.6 billion (US$32.6 million) and Fintech revenue grew 20.7% to Ush 144.8 billion (US$40.8 million).

MTN Uganda CEO Wim Vanhelleputte said that the telco continues to drive digital inclusion in the country by lowering the price of its lower tier Internet bundles and improving smartphone affordability, including through a partnership with fintech financing platform M-KOPA announced in March.

Smartphone penetration on the MTN Uganda network increased to 31.4% at the end of March 2022, compared to 24.2% the previous year.

Related posts:

*Top image is of Mitwa Ng'ambi, CEO of MTN Rwanda. (Source: MTN).

— Paula Gilbert, Editor, Connecting Africa

Innovation hub

Story

Moya super app takes aim at SA fintech market

Super app Moya's fintech platform, MoyaPay, aims to be South Africa's most widely used mobile money payments platform.

Story

Hot startup of the month: Kenya's Shamba Pride

This month's hot startup, Shamba Pride, wants to revolutionize the rural agricultural trade ecosystem in Kenya by transforming agro-dealers into franchised 'DigiShops.'

More Innovation hub

Guest Perspectives

Story

Omdia View: April 2022

By Omdia Analysts

This month's Omdia View highlights indicate a shift to digital transformation and operational consolidation to maximize return on investments.

Story

Omdia View: March 2022

By Omdia Analysts

This month's Omdia summary of the biggest stories in the Middle East and Africa focuses on SA's spectrum auction and new submarine cables landing in Kenya and Togo.

More Guest Perspectives

Partner perspectives

All Partner Perspectives

Flash poll

All polls

Latest video

More videos

Archived webinars

Boosting Customer Experience in the Digital Age

From the first interaction to the last payment: convert leads into clients, drive loyalty and grow your bottom line.

The digital age has ushered in a new era of customer engagement. Consumer demands and expectations are higher than ever – where an affordable but seamless online experience is now the norm.

At a time when competition for your customers is fierce, ensuring a client journey that is tailored to their needs has never been more important. The ability to build these bespoke offerings starts with understanding, and that understanding is built on data.

This webinar will explore how gathering insight is key to growing and retaining a strong customer base; we’ll unpack how CRM platforms, mobile payment, lead capture, and online marketing are key factors in building a successful 21st Century digital business.

  • Customer Experience – understanding consumer expectations of today
  • What easy steps can you take to provide a complete, immersive digital customer experience?
  • How to leverage modern digital tools to build customer loyalty

More Webinars

Sponsored video

More videos

AfricaCom perspectives

Story

Digital inclusion as a catalyst for economic empowerment: Mastercard's Imelda Ngunzu

Mastercard's Imelda Ngunzu talks to Connecting Africa about how digital payment solutions and mobile money are transforming the lives of small business owners, women and marginalized groups in East Africa.

Story

Accelerating women in STEM: In conversation with GirlCode's Tinyiko Simbine

GirlCode co-founder and CFO Tinyiko Simbine talks about why it's important to help girls and young women excel in science, technology, engineering and mathematics (STEM) fields.

Story

How Poa Internet is unlocking meaningful connectivity in East Africa

Poa Internet's CEO Andy Halsall shares his views on what it takes to develop last-mile connectivity and get Africans online in a meaningful way.

More AfricaCom perspectives

Like us on Facebook

Newsletter Sign Up


Sign Up