Connecting Africa is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Enterprise

Truecaller has 43M African users, launches enterprise solution

Article Image
Truecaller now has over 43 million active users in Africa, and says the continent is a growing market for the company. It has also launched a new enterprise solution.

"With more of the population switching to smartphones, there is a pressing need to increase trust in communication as the rise in fraud and scams using spoofed identities is on the rise across the continent," the company, which is a telephone search engine and caller ID service, said in a statement.

The group also announced a new identity solution for businesses to bolster safety and eliminate fraud and scam calls.

The enterprise solution, Truecaller Business Identity, allows businesses to verify their identities using a green verified business badge, accurately presenting the name, photo and the logo of the organization.

The Swedish company thinks the new verified business badge will also be beneficial to African startups, which can now accurately present who they are, which will help call-pickup rates for genuine and important calls.

"Fraud continues to be a major issue across Africa and, as a company, Truecaller wanted to provide solutions on a business level as well as a personal level," said Zakaria Hersi, director of business development in Africa, during the launch.

Truecaller's spam algorithms will continue to work in the same way and its more than 270 million active users globally will be able to mark calls that are potentially spam/scam/sales calls, even if they have a verified badge and Caller ID.

"Truecaller is ready to scale the offering to a significant number of businesses globally ensuring that the ever-growing community of users can trust more calls coming from these businesses making communication safer for everyone," added Sony Joy, VP & head of Truecaller Enterprise.

"Our robust verification process helps consumers identify calls that can be 100% trusted to be initiated by a particular business. Over a period, this can result in drastic reduction of frauds and scams that happen over phone calls," Joy added.

Hersi said that the company aims ensure that communication happens in a safe environment, especially after a campaign it ran in March showed that nine out of ten women in Kenya had been harassed over the phone by anonymous callers.

*Top image source: Truecaller

— Paula Gilbert, Editor, Connecting Africa

Innovation hub

Video

Interview: Qualcomm execs on mentorship for African startups

Qualcomm Technology VP for Engineering, Sudeepto Roy, and Elizabeth Migwalla, VP for Government Affairs, join Connecting Africa for a video interview about Qualcomm's Make in Africa Mentorship Program.

Story

Hot startup of the month: Pan-African fintech KamaPay

This month's hot startup is pan-African fintech KamaPay, which helps individuals and businesses make cross-border payments on the continent.

More Innovation hub

Latest video

More videos

Sponsored video

More videos

Industry announcements

More Industry announcements

Flash poll

All polls

Africa Tech Perspectives

Story

Deep dive into East Africa's tech startup ecosystem

New survey reveals a lack of access to investors, reliance on international VCs and global recession trends as the biggest barriers for East African tech startups to access funds.

Story

Challenges and opportunities for women's tech careers

A new survey reveals that COVID-19, the cost-of-living crisis, skills shortages and a lack of mentorship have negatively affected women's career development over the past two years.

Story

Survey: Opportunities for Women in Tech

Take our new survey for women across Asia, Europe and Africa looking at the biggest challenges and opportunities for women-led enterprises and trends in tech careers for women.

More AfricaCom perspectives

Upcoming events

London Tech Week
June 13-16, 2023
Queen Elizabeth II Centre, Broad Sanctuary, London SW1P 3EE
Cybertech Africa 2023
August 1-2, 2023
Kigali Convention Center, Kigali, Rwanda
Africa Tech Festival, Home of AfricaCom and AfricaTech
November 13-16, 2023
CTICC, Cape Town
More Upcoming events

Guest Perspectives

Story

Omdia View: February 2023

By Omdia Analysts

In February 2023 key events in the Middle East and Africa included a major Internet project for Africa's underserved by Liquid Intelligent Technologies and Microsoft as well as a 5G launch in Tanzania – that and more in this month's Omdia View.

Story

Omdia View: July 2022

By Omdia Analysts

Kenya and Zambia move towards 5G with new spectrum allocations while Tunisie Telecom plans to shut down its 3G network - that and more in this month's Omdia View.

More Guest Perspectives

Partner perspectives

All Partner Perspectives

Like us on Facebook

Newsletter Sign Up


Sign Up