Connecting Africa is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.


Shell Partnership Bankrolls Orange Money Across Africa

Article Image
Orange has announced the expansion of Orange Money across Africa in partnership with Vivo Energy, a Shell subsidiary, further diversifying its brand proposition.

The partnership means Orange Money customers will be given the opportunity to use the service as payment at any Shell garage. As it stands today, the collaborative agreement between Orange and the Shell subsidiary is live in Mali, Cote d'Ivoire and Madagascar, but plans are underway to begin the rollout in an additional six countries where both companies overlap and where Orange Money is available. Those countries include Botswana, Burkina Faso, Guinea, Mauritius, Senegal and Tunisia.

According to Orange (NYSE: FTE), the agreement between Vivo Energy and the France-based operator came into being due to a mutual desire from each party to expand the customer experience beyond conventional services, a sentiment echoed by Orange's VP of mobile financial services, Thierry Millet.

"Orange Money has evolved well beyond money transfer to cover from now on all the essential transactions that our customers perform every day," he said. "It has become a decisive financial inclusion tool on the continent. Together, with Vivo Energy, through this multi-country partnership, we significantly increase the number of merchants that accept mobile money transactions. This is a real gain of proximity for our shared customers that can pay in a fast and secure way, and cash in and cash out from any Vivo Energy outlet."

The trend of mobile operators partnering with players from alternative industries continues to grow, and illustrates ongoing diversification of operator strategies. It is becoming increasingly important for operators to reach their customers in new and inventive ways, and Orange is undeniably at the forefront of such innovation in Africa. Its mobile money service is one thing, but it is also in the process of rolling out early stage offerings for pre-pay solar energy services -- which has the potential to bring millions of Africans online if done properly.

— Tim Skinner, Editor, Connecting Africa

Innovation hub


Moya super app takes aim at SA fintech market

Super app Moya's fintech platform, MoyaPay, aims to be South Africa's most widely used mobile money payments platform.


Hot startup of the month: Kenya's Shamba Pride

This month's hot startup, Shamba Pride, wants to revolutionize the rural agricultural trade ecosystem in Kenya by transforming agro-dealers into franchised 'DigiShops.'

More Innovation hub

Guest Perspectives


Omdia View: April 2022

By Omdia Analysts

This month's Omdia View highlights indicate a shift to digital transformation and operational consolidation to maximize return on investments.


Omdia View: March 2022

By Omdia Analysts

This month's Omdia summary of the biggest stories in the Middle East and Africa focuses on SA's spectrum auction and new submarine cables landing in Kenya and Togo.

More Guest Perspectives

Partner perspectives

All Partner Perspectives

Flash poll

All polls

Latest video

More videos

Archived webinars

Boosting Customer Experience in the Digital Age

From the first interaction to the last payment: convert leads into clients, drive loyalty and grow your bottom line.

The digital age has ushered in a new era of customer engagement. Consumer demands and expectations are higher than ever – where an affordable but seamless online experience is now the norm.

At a time when competition for your customers is fierce, ensuring a client journey that is tailored to their needs has never been more important. The ability to build these bespoke offerings starts with understanding, and that understanding is built on data.

This webinar will explore how gathering insight is key to growing and retaining a strong customer base; we’ll unpack how CRM platforms, mobile payment, lead capture, and online marketing are key factors in building a successful 21st Century digital business.

  • Customer Experience – understanding consumer expectations of today
  • What easy steps can you take to provide a complete, immersive digital customer experience?
  • How to leverage modern digital tools to build customer loyalty

More Webinars

Sponsored video

More videos

AfricaCom perspectives


Digital inclusion as a catalyst for economic empowerment: Mastercard's Imelda Ngunzu

Mastercard's Imelda Ngunzu talks to Connecting Africa about how digital payment solutions and mobile money are transforming the lives of small business owners, women and marginalized groups in East Africa.


Accelerating women in STEM: In conversation with GirlCode's Tinyiko Simbine

GirlCode co-founder and CFO Tinyiko Simbine talks about why it's important to help girls and young women excel in science, technology, engineering and mathematics (STEM) fields.


How Poa Internet is unlocking meaningful connectivity in East Africa

Poa Internet's CEO Andy Halsall shares his views on what it takes to develop last-mile connectivity and get Africans online in a meaningful way.

More AfricaCom perspectives

Like us on Facebook

Newsletter Sign Up

Sign Up