Connecting Africa is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.


Shell Partnership Bankrolls Orange Money Across Africa

Article Image
Orange has announced the expansion of Orange Money across Africa in partnership with Vivo Energy, a Shell subsidiary, further diversifying its brand proposition.

The partnership means Orange Money customers will be given the opportunity to use the service as payment at any Shell garage. As it stands today, the collaborative agreement between Orange and the Shell subsidiary is live in Mali, Cote d'Ivoire and Madagascar, but plans are underway to begin the rollout in an additional six countries where both companies overlap and where Orange Money is available. Those countries include Botswana, Burkina Faso, Guinea, Mauritius, Senegal and Tunisia.

According to Orange (NYSE: FTE), the agreement between Vivo Energy and the France-based operator came into being due to a mutual desire from each party to expand the customer experience beyond conventional services, a sentiment echoed by Orange's VP of mobile financial services, Thierry Millet.

"Orange Money has evolved well beyond money transfer to cover from now on all the essential transactions that our customers perform every day," he said. "It has become a decisive financial inclusion tool on the continent. Together, with Vivo Energy, through this multi-country partnership, we significantly increase the number of merchants that accept mobile money transactions. This is a real gain of proximity for our shared customers that can pay in a fast and secure way, and cash in and cash out from any Vivo Energy outlet."

The trend of mobile operators partnering with players from alternative industries continues to grow, and illustrates ongoing diversification of operator strategies. It is becoming increasingly important for operators to reach their customers in new and inventive ways, and Orange is undeniably at the forefront of such innovation in Africa. Its mobile money service is one thing, but it is also in the process of rolling out early stage offerings for pre-pay solar energy services -- which has the potential to bring millions of Africans online if done properly.

— Tim Skinner, Editor, Connecting Africa

Innovation hub


SA's smart city finalists win big for innovation

South Africa's City of Johannesburg's Smart City Office has awarded four innovators R500,000 (US$31,434) for their innovative solutions.


Hot startup of the month: Data science marketplace Zindi

This month's hot startup is social enterprise Zindi, which is a professional network for data science in Africa.

More Innovation hub

Latest video

More videos

Guest Perspectives


Omdia View: May 2022

By Omdia Analysts

SpaceX-owned Starlink's plans to launch a satellite broadband service in Africa was a major highlight in May 2022, says Omdia's analysts.


Omdia View: April 2022

By Omdia Analysts

This month's Omdia View highlights indicate a shift to digital transformation and operational consolidation to maximize return on investments.

More Guest Perspectives

Partner perspectives

All Partner Perspectives

Flash poll

All polls

Archived webinars

Africa Green ICT: Lighting Up a Sustainable Continent

The ICT industry is the leading industry in the commitment to carbon neutrality, whose focus has shifted from setting ambitious targets to taking initiatives. The push for zero-carbon and for green energy development, it isn't just about CSR – it's also good for sustainable business.

The path to sustainable development requires green energy. Governments are looking at potential policy approaches to make green energy more widely available and affordable. Without sustainable energy, there will be no digital transformation and no chance of making Africa more economically competitive in the post-pandemic era.

Africa Green ICT Webinar 2022 will bring together ICT industry leaders and senior industrial analysts to provide insight, best practices and key learnings on how to achieve zero-carbon targets and practice green development in Africa.

More Webinars

Sponsored video

More videos

AfricaCom perspectives


Digital inclusion as a catalyst for economic empowerment: Mastercard's Imelda Ngunzu

Mastercard's Imelda Ngunzu talks to Connecting Africa about how digital payment solutions and mobile money are transforming the lives of small business owners, women and marginalized groups in East Africa.


Accelerating women in STEM: In conversation with GirlCode's Tinyiko Simbine

GirlCode co-founder and CFO Tinyiko Simbine talks about why it's important to help girls and young women excel in science, technology, engineering and mathematics (STEM) fields.


How Poa Internet is unlocking meaningful connectivity in East Africa

Poa Internet's CEO Andy Halsall shares his views on what it takes to develop last-mile connectivity and get Africans online in a meaningful way.

More AfricaCom perspectives

Like us on Facebook

Newsletter Sign Up

Sign Up