Connecting Africa is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Business of Tech

Interview: MTN's Christian Bombrun on growing content services

MTN Group Digital Platforms CEO, Christian Bombrun, sat down with Connecting Africa at Nextv Series Africa 2023 to talk about the telco's growing focus on content creation and the value of its new MTN TV proposition for subscribers.

Bombrun spoke about the telco's role in the over-the-top (OTT) ecosystem and the huge opportunity it sees in the market.

"Our analysis is that in Africa the network is improving, the penetration of smartphones is going up a lot, but the consumption – if you look at the number of video views and the number of good quality services being consumed – is still far behind what's happening in the rest of the planet," he said.

He said the telco is investigating how it can bring good quality content in terms of gaming, streaming, music and other channels to the end user.

Bombrun also touched on how MTN is navigating regulation in the 19 markets it operates in across Africa and the Middle East.

Bombrun also announced two new initiatives, one being MTN Play which he believes will be the gateway for telco's digital content distribution services.

"The second one we call MTN TV, which is a video TV initiative which we are making live in all our markets," he added.

Matshepo Sehloho, Associate Editor, Connecting Africa

Innovation hub


AI's impact on African telcos

Many African telecommunications companies are turning to artificial intelligence as a differentiator to improve their mobile networks and enhance customer service and experience as they transition from traditional telco offerings into new tech-first verticals.


Four AI trends to look out for in 2024

Connecting Africa has compiled a list of four artificial intelligence (AI) trends to look out for on the African continent in 2024.

More Innovation hub

Latest video

More videos

Upcoming events

AfreGov 2024
March 12-14, 2024
Kigali, Rwanda
Africa Tech Festival 2024
November 11-14, 2024
Cape Town, South Africa
More Upcoming events

Sponsored video

More videos

Industry announcements

More Industry announcements

Africa Tech Perspectives


Uber's Marjorie Saint-Lot on inclusion and sustainability in Africa

Uber's Country Manager for Ghana and Cote d'Ivoire, Marjorie Saint-Lot, shares how the ride-hailing company is approaching public-private partnerships, environmentally friendly initiatives and gender inclusion in Africa.


The 100 most influential African leaders in 2023

A new report from Africa Tech Festival and Connecting Africa puts a spotlight on the top 100 African leaders in the telecoms and technology sector in 2023.


Deep dive into East Africa's tech startup ecosystem

New survey reveals a lack of access to investors, reliance on international VCs and global recession trends as the biggest barriers for East African tech startups to access funds.

More Africa Tech perspectives

Partner perspectives

All Partner Perspectives

Guest Perspectives


Omdia View: January 2024

By Omdia Analysts

Highlights in January 2024 in the Middle East and Africa included a $200 million fintech deal between MTN and Mastercard as well as 5G network trials by Telecom Egypt – that and more in this month's Omdia View.


Omdia View: September 2023

By Omdia Analysts

Highlights in September 2023 in the Middle East and Africa included more 5G spectrum licenses, vendor and operator strategies, and partnerships – that and more in this month's Omdia View.

More Guest Perspectives

Like us on Facebook

Newsletter Sign Up

Sign Up
Tag id test-002