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Connecting Africa is the premier online community dedicated to tackling the immense scope of the African digital landscape. Connecting Africa offers a comprehensive, informed and nuanced understanding of the region's communications networking and ICT sector and the commercial opportunities such insight can afford. Connecting Africa's readers include decision makers from across the entire communications technology ecosystem who are either based in Africa, conducting business with African enterprises or seeking to learn more about one of the communications industry's growth hotspots.

Connecting Africa brings AfricaCom delegates and those from the wider tech and telco industries together in a dedicated online environment that is "always on."

Key Site Stats:

  • 50,000 monthly page views
  • 30,000 monthly unique users
  • 30,000+ social media followers
  • 13,000 registered site users
  • 6,700 newsletter subscribers

Advertising Opportunities

Connecting Africa allows you to reach an engaged audience 365 days a year. Whether your priorities are generating valuable new leads, maximizing your brand's profile or positioning yourself as an industry thought leader, Connecting Africa places your brand at the center of the African communications technology industry.

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Headline & Category Sponsorships

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  • Exclusive advertising placement based on topic
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  • Native advertising via contributed articles

Lead Generation

  • Custom webinars
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Custom Videos at AfricaCom

  • Custom executive interview
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  • Event recap video

For more details on our audience and marketing solutions, contact [email protected].

Innovation hub

Story

Moya super app takes aim at SA fintech market

Super app Moya's fintech platform, MoyaPay, aims to be South Africa's most widely used mobile money payments platform.

Story

Hot startup of the month: Kenya's Shamba Pride

This month's hot startup, Shamba Pride, wants to revolutionize the rural agricultural trade ecosystem in Kenya by transforming agro-dealers into franchised 'DigiShops.'

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Guest Perspectives

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Omdia View: April 2022

By Omdia Analysts

This month's Omdia View highlights indicate a shift to digital transformation and operational consolidation to maximize return on investments.

Story

Omdia View: March 2022

By Omdia Analysts

This month's Omdia summary of the biggest stories in the Middle East and Africa focuses on SA's spectrum auction and new submarine cables landing in Kenya and Togo.

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Partner perspectives

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Latest video

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Archived webinars

Boosting Customer Experience in the Digital Age

From the first interaction to the last payment: convert leads into clients, drive loyalty and grow your bottom line.

The digital age has ushered in a new era of customer engagement. Consumer demands and expectations are higher than ever – where an affordable but seamless online experience is now the norm.

At a time when competition for your customers is fierce, ensuring a client journey that is tailored to their needs has never been more important. The ability to build these bespoke offerings starts with understanding, and that understanding is built on data.

This webinar will explore how gathering insight is key to growing and retaining a strong customer base; we’ll unpack how CRM platforms, mobile payment, lead capture, and online marketing are key factors in building a successful 21st Century digital business.

  • Customer Experience – understanding consumer expectations of today
  • What easy steps can you take to provide a complete, immersive digital customer experience?
  • How to leverage modern digital tools to build customer loyalty

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AfricaCom perspectives

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Digital inclusion as a catalyst for economic empowerment: Mastercard's Imelda Ngunzu

Mastercard's Imelda Ngunzu talks to Connecting Africa about how digital payment solutions and mobile money are transforming the lives of small business owners, women and marginalized groups in East Africa.

Story

Accelerating women in STEM: In conversation with GirlCode's Tinyiko Simbine

GirlCode co-founder and CFO Tinyiko Simbine talks about why it's important to help girls and young women excel in science, technology, engineering and mathematics (STEM) fields.

Story

How Poa Internet is unlocking meaningful connectivity in East Africa

Poa Internet's CEO Andy Halsall shares his views on what it takes to develop last-mile connectivity and get Africans online in a meaningful way.

More AfricaCom perspectives

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