Connecting Africa is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Digital Entertainment

Kwes Acquires Stake in iflix Africa

Article Image
Kwes, the pan-African TV services unit of Econet Media, has acquired a "significant stake" in emerging markets video content specialist iflix Africa to better service the entertainment needs of African mobile users.

The size of the stake or the sum paid have not been revealed.

Kwes says the deal, which cements the partnership between the two companies, will underpin the delivery of "seamless mobile experiences to millions of viewers in Africa." Kwes, which offers its services in 13 sub-Saharan countries, will use its broadcast operations and network reach to deliver local African and international TV and content and movies from iflix, which has operations in Nigeria, Kenya, Ghana and South Africa.

Kwes notes that iflix will drive its "go-to-market mobile delivery" in its active markets. Iflix has built a library of Hollywood, Asian and Middle Eastern regional and local TV shows and movies, including first-run exclusives. Subscribers to iflix can access the service on up to five devices, including phones, laptops, tablets and TV sets.

"We are thrilled to deepen our operating partnership with iflix to lead the transformation of media in Africa," stated Strive Masiyiwa, Econet Group Founder and Executive Chairman. "Our companies share a mutual passion for innovation, along with a deep understanding of the culture and evolution of digital businesses. Mobility in content consumption has grown exponentially in Africa and by partnering with iflix Africa we are ensuring that we are not only taking part in the evolution, but are leading the movement."

Mark Britt, iflix Group co-founder and CEO, added: "The strengthening of our relationship with the Econet Group is a huge milestone for iflix. Following the initial phase of building our business in Africa, we have seen tremendous growth across our operating markets, far exceeding our expectations. Econet's deep experience and success in media and telecoms, will be a huge advantage and enable us to continue to grow rapidly."

In addition to the 13 countries where it offers its pay-as-you-watch Pay-TV service, Kwes has built a pan-African free-to-air broadcast network that offers Kwes Free Sport in more than 25 countries. (See Kwes Takes New Approach to African TV for more on the company's model.)

The staff, Connecting Africa

Innovation hub


Ilara Health aims to improve quality of care in Kenya

Kenyan healthtech startup Ilara Health aspires to improve the quality of care in the country's clinics by providing equipment financing and digitizing facilities with its software.


Orange opens digital center in Guinea-Bissau

Pan-African operator Orange has opened an Orange Digital Center (ODC) in Guinea-Bissau.

More Innovation hub

Latest video

More videos

Partner perspectives

All Partner Perspectives

Sponsored video

More videos

Follow us on X

Industry announcements

More Industry announcements

Upcoming events

Cyber Revolution Summit
August 9, 2024
Gaborone, Botswana
Africa Tech Festival 2024
November 12-14, 2024
Cape Town, South Africa
More Upcoming events

Africa Tech Perspectives


Uber's Marjorie Saint-Lot on inclusion and sustainability in Africa

Uber's Country Manager for Ghana and Cote d'Ivoire, Marjorie Saint-Lot, shares how the ride-hailing company is approaching public-private partnerships, environmentally friendly initiatives and gender inclusion in Africa.


The 100 most influential African leaders in 2023

A new report from Africa Tech Festival and Connecting Africa puts a spotlight on the top 100 African leaders in the telecoms and technology sector in 2023.


Deep dive into East Africa's tech startup ecosystem

New survey reveals a lack of access to investors, reliance on international VCs and global recession trends as the biggest barriers for East African tech startups to access funds.

More Africa Tech perspectives

Guest Perspectives


Leadership Lessons: The importance of mentorship for career growth

By Nollie Maoto

Nollie Maoto, First Rand Group's compliance chief data and analytics officer and Africa Tech Festival Leadership Council member, reflects on the importance of mentorship for career growth for African women in data analytics.


Omdia View: May 2024

By Omdia Analysts

May 2024's telecoms highlights in the Middle East and Africa included African 5G subscriptions surpassing 5 million, growth from SpaceX's satellite Internet service Starlink, and a major fiber partnership in the Middle East and North Africa.

More Guest Perspectives

Like us on Facebook

Newsletter Sign Up

Sign Up
Tag id test-002