Connecting Africa is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Business of Tech

Vodafone Ghana to rebrand to Telecel

Article Image
Telecommunication operator Telecel Group has announced that Vodafone Ghana will fully rebrand to Telecel by the end of February 2024.

The announcement comes after the Group acquired a 70% stake in Vodafone Ghana (Ghana Telecommunications Company Limited GTCL) in February 2023.

The government of Ghana retains the remaining 30% shareholding in Vodafone Ghana's local holding company, GTCL.

"In February 2023, Telecel completed the acquisition of Vodafone Ghana, setting the stage for a massive rebranding campaign," Telecel Group CEO Moh Damush said in a statement. "This evolution represents more than just a name change, it signifies our commitment to advancing telecommunications in Ghana with a renewed focus on meeting the evolving needs of our customers."

He added that the rebranding represents a step forward into a future where innovation, quality and customer satisfaction remain at the core of what the company is.

"Our goal is to provide Ghanaians with exceptional services, exceeding their expectations," Telecel Group CEO said.

Vodafone Ghana, Telecel transition

Vodafone Ghana CEO Patricia Obo-Nai said she was excited about the transition as the company's goal is to deliver a great network for its customers, enabling connectivity that promotes personal and business growth.

"I invite our stakeholders to join us on this exciting journey as we start our rebranding from Vodafone Ghana to Telecel Ghana," she added.

The company's rebranding exercise began in January 2024 and will be complete with a full brand reveal at the end of February 2024.

The planned rebrand will also cover Vodafone Ghana's three subsidiaries: National Communication Backbone Company Limited (Vodafone Wholesale), Vodafone Ghana Mobile Financial Services Limited (Vodafone Cash), and the Vodafone Ghana Foundation.

Telecel strengthens its Ghanaian grip

Telecel has been working towards cementing its grip on the Ghanaian market and in October 2023, expanded its network infrastructure by adding 300 new 4G sites and introduced 4G+ to offer even faster speeds.

The Telecel rebrand will cover Vodafone Ghana and its three subsidiaries: Vodafone Wholesale, Vodafone Cash, and the Vodafone Ghana Foundation.   (Source: Telecel Group)
The Telecel rebrand will cover Vodafone Ghana and its three subsidiaries: Vodafone Wholesale, Vodafone Cash, and the Vodafone Ghana Foundation.
(Source: Telecel Group)

4G growth in Ghana is important as only about 16% of mobile users in the country were using 4G at the end of 2023. That's according to statistics from market research company Omdia, a sister company of Connecting Africa, which found that almost 73% of Ghana's mobile users were on 3G and 11% on 2G.


Follow Connecting Africa on our new X account @connect__africa to get the latest telecoms and tech news across Africa.


Vodafone Ghana only had about 5% of its mobile users on 4G in December 2023, while almost 83% were using 3G and the remaining 12% were still on 2G technology. In comparison, MTN Ghana had around 23% of its mobile users on 4G while smaller operators Airtel Tigo and Glo Mobile didn't have any 4G mobile subscribers.

Related posts:

*Top image is of Telecel Group CEO Moh Damush. (Source: Telecel Group.)

Matshepo Sehloho, Associate Editor, Connecting Africa

Innovation hub

Story

Four agritech startups to watch in 2024

Connecting Africa has compiled a list of four agritech startups that are making a difference in the communities they serve.

Story

Paymentology looks to strengthen its African roots

Global issuer-processor Paymentology's CEO Jeff Parker spoke to Connecting Africa about the company's African roots and aspirations to work with more banks, fintechs and enterprises both on the continent and globally.

More Innovation hub

Latest video

More videos

Partner perspectives

All Partner Perspectives

Sponsored video

More videos

Industry announcements

More Industry announcements

Upcoming events

Africa Tech Festival 2024
November 11-14, 2024
Cape Town, South Africa
More Upcoming events

Africa Tech Perspectives

Story

Uber's Marjorie Saint-Lot on inclusion and sustainability in Africa

Uber's Country Manager for Ghana and Cote d'Ivoire, Marjorie Saint-Lot, shares how the ride-hailing company is approaching public-private partnerships, environmentally friendly initiatives and gender inclusion in Africa.

Story

The 100 most influential African leaders in 2023

A new report from Africa Tech Festival and Connecting Africa puts a spotlight on the top 100 African leaders in the telecoms and technology sector in 2023.

Story

Deep dive into East Africa's tech startup ecosystem

New survey reveals a lack of access to investors, reliance on international VCs and global recession trends as the biggest barriers for East African tech startups to access funds.

More Africa Tech perspectives

Guest Perspectives

Story

Omdia View: February 2024

By Omdia Analysts

Highlights in February 2024 in the Middle East and Africa included 5G launches in Senegal and 5G trials in Egypt as well as Kenya's first 5G MVNO. Airtel also launched a new wholesale connectivity business while MTN and Huawei are planning a joint Innovation Technology Lab in South Africa – that and more in this month's Omdia View.

Story

Omdia View: January 2024

By Omdia Analysts

Highlights in January 2024 in the Middle East and Africa included a $200 million fintech deal between MTN and Mastercard as well as 5G network trials by Telecom Egypt – that and more in this month's Omdia View.

More Guest Perspectives

Like us on Facebook

Newsletter Sign Up


Sign Up
Tag id test-002