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Digital Inclusion

Facebook Appoints Regional Director for Middle East, Africa & Turkey

Derya Matraş has been appointed as Regional Director of Facebook in the Middle East, Africa and Turkey.

In this role, Derya will lead Facebook to serve the businesses and communities and to grow its economic and social impact across the region.

"The fast-growing Middle East, Africa and Turkey region is an important market for Facebook. Derya’s wealth of experience in emerging markets and her pioneering spirit will help us further drive impact and value in this uniquely diverse region, while maintaining our mission of bringing people together and building communities", said Nicola Mendelsohn, Facebook’s Europe, Middle East Africa Vice President.

Derya spent most of her career in emerging markets and was previously the Facebook Country Director for Turkey. Prior to joining Facebook, she was Vice President of Dogan Media Group, the largest media conglomerate in Turkey. She also held leadership roles in Management Consulting at McKinsey & Company, advising private sector and governments around the world, especially on digital economy.

Commenting on her appointment, Derya said, “I am honoured to lead this diverse region for Facebook where our goals of building new experiences that meaningfully improve people’s lives and supporting millions of businesses that rely on our services to grow and create jobs, truly come to life. As a woman leader, I am very proud to be appointed to this region where diversity is of crucial importance, and I am looking forward to continuing to drive our significant economic and social value contribution in the region.”

Derya has a Bachelor’s Degree in Engineering from Bogazici University and an MBA from Columbia Business School. Derya, who is one of the permanent members of the Women in Tech Foundation (Wtech), has also been ranked the 6th in Ekonomist’s 2019 “The 50 Most Powerful Women CEOs in Turkey” and was on Fortune’s “40 Under 40” list in 2016. Derya is also the California President of the Turkish American Business Council (TAIK) and a member of the Entrepreneurship Board Executive Committee of the Union of Chambers and Commodity Exchange (TOBB) in Turkey.

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Meeting SME’s where they are - Building inclusive ecosystems for Africa’s small business owners

Micro and small businesses have been, and still are, the spine and lifeblood of the African economy, making up 90% of businesses on the continent.

Many of these businesses have still been operating in traditional ways and serving non-digital customers. With Covid-19 expediting the digital transformation process, businesses - big and small - have been forced to adapt to operate successfully in a more digital-first environment.

To ensure that the digitalization of Africa’s market doesn’t leave micro and small businesses behind, digital solutions must be inclusive and create business-ready environments. But how can we ensure that African SMEs become digitally enabled?

In this webinar we will share from our own experience on how to create such an environment, and the actions we took in vcita to get there, including:

  • Closing the digital literacy gap through tech inclusion 
  • Making a positive impact on local communities
  • Building the foundations for digital inclusion and small business growth in a technology-accelerated world
  • Building the foundations for digital inclusion and small business growth in a technology-accelerated world

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