EdwardThirlwall
The African digital entertainment explosion
hi
Usually in a common business environment, we would often say that demand drives supply. However, from what we are able to witness in the African digital entertainment sector, it is practically the other way around. When service providers decide to supply data and smartphones at affordable rates, they are actually driving the demand pattern that they wish to see in the market. When consumers see how easy it is to gain access to the internet for entertainment purposes, the tendency to join in the bandwagon increases each day, hence drawing up the demand.