What content is king?
One of the key areas for any content business to understand is, what content makes the money? Content is indeed king, I think denying that is now fruitless. But all content is not created equal, and in different geographies, different content has value. "Low-value" content (which is anything that won't generate interest and revenue) is not king. It's barely a serf.
For example, football coverage in the UK, Germany and most European countries is like gold. But in Hungary, interest is usually quite low for sports. It was only its recent win over Austria in the Euros that got people involved, but generally doesn't have the same cachet as in most European countries.
Similarly, Hollywood doesn't have the same negotiating muscle in India, where Bollywood rules. Nigeria, with Nollywood content, may present the same challneges for Hollywood producers -- but therefore, also opportunities for local talent.
Identifying "killer" content and apps will be important as new businesses and business models are developed, for each country or comparatively narrow region.