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It is as tempting to refer to "Africa" as it is to refer to "Europe," when both terms refer to more than 50 countries each (depending on how you count), in both instances all wildly different from each other. Yes, in many countries in Africa content is king, and before long that's like to be more true than not in a growing number of countries.
But right now, there are countries in Africa where many citizens have smart phones not to play games or watch football, but because smart phones have become a vital tool for commerce.
The use cases are many and varied, and the various markets within Africa develop at their own paces according to their respective needs, and occasionally those needs won't include either Halo or a match featuring the Indomitable Lions.
-- Brian Santo
