Connecting Africa is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Enterprise

Cisco Appoints Reem Asaad to Lead Middle East & Africa Region

SOUTH AFRICA -- Cisco has announced the appointment of Reem Asaad as its new Vice President for its Middle East and Africa region.

As digital transformation continues to change and evolve the business landscape at a rapid pace, Asaad, will be responsible for the Middle East and Africa business, growing its position as a leading technology company in the region.

With over two decades of experience across industries including technology, financial services, customer experience, Asaad’s role will focus on strengthening collaborations with governments, customers and partners, underpinned by Cisco’s portfolio of advanced solutions to accelerate their digitization agendas.

Commenting on the appointment, Wendy Mars, President of Cisco’s Europe, Middle East, Africa and Russia region said: "I am excited to have Reem join Cisco, leading our MEA business. Reem has a wealth of experience in business leadership and strong understanding of the digital transformation landscape. I am confident of Reem’s ability to empower our workforce and help regional businesses address their challenges."

Prior to joining Cisco, Asaad held the position of CEO at Raya Contact Center, a business process outsourcing service provider based in Cairo with operations in Europe, Middle East, and Africa, servicing multi-national and Fortune 500 companies. During this role, she was instrumental in driving the company growth and go-to-market strategy, digital transformation, and regional market development.

“Having been a Cisco client and a partner over the years, it is with great pride that I join the Cisco team," said Asaad about the appointment. "There is no doubt that the Middle East and Africa region has a huge potential which I look forward to unleashing together with the support of my wider team. Together, we will focus on how to expand Cisco’s reach, empower local businesses and create a greater business and social impact in the MEA region."

Cisco Systems Inc. (Nasdaq: CSCO)

Innovation hub

Story

Hot startup of the month: Kenya's Wowzi

Kenya's Wowzi is an online marketplace for social media users and influencers to connect with big brands and make money by amplifying their messages or products.

Story

World Mobile brings Wi-Fi hotspots to Zanzibar

Blockchain operator World Mobile is partnering with the Zanzibar eGovernment Agency to launch free Wi-Fi hotspots at public facing government institutions.

More Innovation hub

Guest Perspectives

Story

Omdia View: December 2021

By Omdia Analysts

This is the December 2021 edition of the Middle East and Africa News Digest series from Omida, which provides analysis of major trends and events in the region.

Story

Research Bites: Why ICT public access centers are struggling

By Cecilia Frans and Shaun Pather

This article – in produced in collaboration with the African Journal of Science, Technology, Innovation and Development – explores the reasons why African ICT public access centers are not finding success.

More Guest Perspectives

Partner perspectives

All Partner Perspectives

Latest video

More videos

Archived webinars

Meeting SME’s where they are - Building inclusive ecosystems for Africa’s small business owners

Micro and small businesses have been, and still are, the spine and lifeblood of the African economy, making up 90% of businesses on the continent.

Many of these businesses have still been operating in traditional ways and serving non-digital customers. With Covid-19 expediting the digital transformation process, businesses - big and small - have been forced to adapt to operate successfully in a more digital-first environment.

To ensure that the digitalization of Africa’s market doesn’t leave micro and small businesses behind, digital solutions must be inclusive and create business-ready environments. But how can we ensure that African SMEs become digitally enabled?

In this webinar we will share from our own experience on how to create such an environment, and the actions we took in vcita to get there, including:

  • Closing the digital literacy gap through tech inclusion 
  • Making a positive impact on local communities
  • Building the foundations for digital inclusion and small business growth in a technology-accelerated world
  • Building the foundations for digital inclusion and small business growth in a technology-accelerated world

Register Here >>

More Webinars

Flash poll

All polls

Sponsored video

More videos

AfricaCom perspectives

Story

Digital inclusion as a catalyst for economic empowerment: Mastercard's Imelda Ngunzu

Mastercard's Imelda Ngunzu talks to Connecting Africa about how digital payment solutions and mobile money are transforming the lives of small business owners, women and marginalized groups in East Africa.

Story

Accelerating women in STEM: In conversation with GirlCode's Tinyiko Simbine

GirlCode co-founder and CFO Tinyiko Simbine talks about why it's important to help girls and young women excel in science, technology, engineering and mathematics (STEM) fields.

Story

How Poa Internet is unlocking meaningful connectivity in East Africa

Poa Internet's CEO Andy Halsall shares his views on what it takes to develop last-mile connectivity and get Africans online in a meaningful way.

More AfricaCom perspectives

Like us on Facebook

Newsletter Sign Up


Sign Up