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Connecting Africa is the premier online community dedicated to tackling the immense scope of the African digital landscape. Connecting Africa offers a comprehensive, informed and nuanced understanding of the region's communications networking and ICT sector and the commercial opportunities such insight can afford. Connecting Africa's readers include decision makers from across the entire communications technology ecosystem who are either based in Africa, conducting business with African enterprises or seeking to learn more about one of the communications industry's growth hotspots.

Connecting Africa brings AfricaCom delegates and those from the wider tech and telco industries together in a dedicated online environment that is "always on."

Key Site Stats:

  • 50,000 monthly page views
  • 42,000+ monthly unique users
  • 45,000+ social media followers
  • 13,000+ registered site users
  • 6,700+ newsletter subscribers

Advertising Opportunities

The new, often digital-first, business environment demands a multi-channel, data-driven approach to B2B marketing and sales. Connecting Africa are delighted to have evolved our suite of products and services to reflect this new reality and equip our partners for continued success.

Connecting Africa allows you to reach an engaged audience 365 days a year. Whether your priorities are generating valuable new leads, maximizing your brand's profile or positioning yourself as an industry thought leader, we’ve created a year-round, end-to-end custom strategy, utilising a powerful combination of market intelligence, influence and reach through our vast range of digital products, physical events and media platforms, placing your brand at the center of the African communications technology industry.

Learn more about our year-round Digital Marketing offering here

Headline & Category Sponsorships

  • Premium advertising exposure
  • Exclusive advertising placement based on topic
  • Lead generation opportunities
  • Native advertising via contributed articles

Lead Generation

  • Custom webinars
  • Content syndication

Advertising

  • Banner ads
  • Newsletter sponsorships
  • White papers
  • eBooks
  • Symposiums

Digital Marketing

  • Website Advertising
  • Newsletter Sponsorships
  • Sponsored HTMLs
  • Fast Chats

Custom Videos at AfricaCom

  • Custom executive interview
  • Booth tour/product demo
  • Event recap video

Event Amplification Marketing Opportunities

  • Event key takeaways report
  • What you missed post-event guide
  • Attendee Benchmark Study

For more details on our audience, case studies, packages and marketing solutions tailored to your business objectives, contact [email protected].

Innovation hub

Story

Omdia View: February 2024

Highlights in February 2024 in the Middle East and Africa included 5G launches in Senegal and 5G trials in Egypt as well as Kenya's first 5G MVNO. Airtel also launched a new wholesale connectivity business while MTN and Huawei are planning a joint Innovation Technology Lab in South Africa – that and more in this month's Omdia View.

Story

Key adoption areas for machine learning in Africa

ICT analyst Francis Hook identifies some of the key sectors that could be positively impacted by machine learning, including education, government services, healthcare and climate tech.

More Innovation hub

Latest video

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Upcoming events

Africa Tech Festival 2024
November 11-14, 2024
Cape Town, South Africa
More Upcoming events

Sponsored video

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Industry announcements

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Africa Tech Perspectives

Story

Uber's Marjorie Saint-Lot on inclusion and sustainability in Africa

Uber's Country Manager for Ghana and Cote d'Ivoire, Marjorie Saint-Lot, shares how the ride-hailing company is approaching public-private partnerships, environmentally friendly initiatives and gender inclusion in Africa.

Story

The 100 most influential African leaders in 2023

A new report from Africa Tech Festival and Connecting Africa puts a spotlight on the top 100 African leaders in the telecoms and technology sector in 2023.

Story

Deep dive into East Africa's tech startup ecosystem

New survey reveals a lack of access to investors, reliance on international VCs and global recession trends as the biggest barriers for East African tech startups to access funds.

More Africa Tech perspectives

Partner perspectives

All Partner Perspectives

Guest Perspectives

Story

Omdia View: January 2024

By Omdia Analysts

Highlights in January 2024 in the Middle East and Africa included a $200 million fintech deal between MTN and Mastercard as well as 5G network trials by Telecom Egypt – that and more in this month's Omdia View.

Story

Omdia View: September 2023

By Omdia Analysts

Highlights in September 2023 in the Middle East and Africa included more 5G spectrum licenses, vendor and operator strategies, and partnerships – that and more in this month's Omdia View.

More Guest Perspectives

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