What does the future hold for TV services in Africa?
Joseph Hundah, CEO of Econet's recently launched media division, believes there's a business to be built around the viewing habits of young Africans, and not just in terms of the content.
Hundah is the main figure behind Econet's pan-African Kwesé TV service, which, on the face of it, might seem like other a direct-to-home satellite TV services. But, as Hundah explained at the recent TV Connect event in London, there are mobile-centric differences to the way the Kwesé TV service has been developed and how it's offered to mobile phone users.
Joseph Hundah, tells the TV Connect audience about Kwesé TV.
In addition, the payment options and preferences of young people have been taken into consideration.